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Licensed Unlicensed Requires Authentication Published by De Gruyter July 27, 2020

Some thoughts On CSR in relation to B Corp Labels

  • Thierry Burger-Helmchen EMAIL logo and Erica J. Siegel


In this article, we examine recent trends in CSR within a broader consideration of its historical development. The origin of CSR and the purpose it serves nowadays have diverged in different directions. By pinpointing some of the reasons for this shift and charting the evolution of the historical development of CSR, compounded with the stakeholder approach of the firm, we aim to shed some light on the B Corp label. Will this label, which has the potential for new directions in the field of social entrepreneurship, suffer the same fate as CSR and Stakeholders? Or, is it just old wine in a new bottle?

Corresponding author: Thierry Burger-Helmchen, University of Strasbourg, BETA, Strasbourg, France, E-mail:

Funding source: Partnership for the Organization of Innovation and New Technologies, Social Science and Humanities Research Council of Canada

Award Identifier / Grant number: 895-2018-1006


The author wishes to thanks Beatrice Orlando, Salvatore Esposito De Falco, Antonio Renzi and Nicola Cucari for their engaged in this special issue. Any opinions and conclusions expressed in this manuscript are those of the authors and do not necessarily represent the view of their institutions.

  1. Research funding: This work was supported by the Partnership for the Organization of Innovation and New Technologies, Social Science and Humanities Research Council of Canada, Award Number 895-2018-1006.


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Received: 2020-05-28
Accepted: 2020-06-12
Published Online: 2020-07-27

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