Accessible Unlicensed Requires Authentication Published by De Gruyter June 9, 2018

Partisanship as Social Identity; Implications for the Study of Party Polarization

Shanto Iyengar and Masha Krupenkin
From the journal The Forum


Partisanship continues to divide Americans. Using data from the American National Election Study, as well as implicit attitude tests, we argue that Americans’ partisan identity has become highly salient. Partisans have become more negative towards the opposing party on both explicit and implicit measures, and these biases spill over into their everyday decisions. Partisanship has become one of Americans’ most salient social identities.


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Published Online: 2018-6-9

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