Accessible Requires Authentication Published by De Gruyter February 9, 2013

How the Romney Campaign Blew it

William G. Mayer
From the journal The Forum


Political scientists have generally been skeptical that presidential campaigns have a significant effect on the final outcome of a presidential election. But 2012, this article argues, was an exception. By all the indicators that political scientists traditionally look to, 2012 had long shaped up to be a very close election. That Mitt Romney lost was due largely to the remarkably inept quality of his campaign, which largely avoided any serious discussion of the issues, even when such discussion would have worked to his advantage.

Corresponding author: William G. Mayer, Department of Political Science, Northeastern University, Boston, MA 02115, USA

Received: 2012-12-20
Accepted: 2012-12-26
Published Online: 2013-02-09

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