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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton October 8, 2014

On sarcasm, social awareness, and gender

Ari Drucker, Ofer Fein, Dafna Bergerbest and Rachel Giora
From the journal HUMOR


Sarcastic irony, uttered in four (within and between) gender-based settings, is used here as a tool to diagnose affective attitudes toward women. The kind of sarcasm tested here is an aggressive type of humor, whereby a speaker derides another individual, turning her or him into the victim of the humorous utterance. Finding this kind of irony less or more pleasing allows indexing between- and within-group attitudes. Participants were overall nonsexist, scoring low on sexism scales, but male participants were still more sexist than female participants. Results show that, as predicted by Ariel and Giora (1998), female participants fully adopted a feminine point of view, enjoying sarcastic irony best when it was directed by women at men and least when it was directed by women at women. Being more sexist, our male participants adopted a feminine point of view only partially, enjoying sarcastic irony more when directed at men than directed at women, regardless of the speaker's gender.

Published Online: 2014-10-8
Published in Print: 2014-10-1

©2014 by Walter de Gruyter Berlin/Munich/Boston