Skip to content
Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton January 14, 2011

The pragmatics of humor reception: Young people's responses to a newspaper cartoon

Elisabeth El Refaie
From the journal

Abstract

This paper uses the example of 25 young people's responses to a Daily Mail cartoon on the subject of gay marriage in order to explore the pragmatics of humor reception. The results indicate that the enjoyment of a multimodal joke depends to a large extent on the background knowledge, values and attitudes of the individual. If, for instance, a cartoon is too threatening to someone's core sense of identity, it is likely to create anger and alienation rather than amusement. Humor appreciation is also shown to depend on the broader socio-cultural context in which the cartoon is encountered.


Correspondence address:

Published Online: 2011-01-14
Published in Print: 2011-February

© 2011 Walter de Gruyter GmbH & Co. KG, Berlin/New York

Scroll Up Arrow