In these introductory remarks, the authors deal with the metaphors “top-down”, “bottom-up” and related concepts in the Language Policy and Planning research. Furthermore, they sketch out the position of Language Management Theory in this field of study and characterize “language management” in various research traditions. Afterward, the main features of Language Management Theory are presented with emphasis placed on the relationship between “simple” and “organized” language management. Finally, these features are illustrated on the individual contributions to this special issue.
©2015 by Walter de Gruyter Berlin/Munich/Boston