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Strategies to digitalize inert health practices: The gamification of glucose monitoring

Caterina Joelle Neumann

Caterina Joelle Neumann, B. Sc. studied business administration at the Freie Universitaet Berlin. Her focus lies on management and marketing, with interest in research on health care organization through digital innovation. She works at an international e-commerce company in merchandising, with a previous internship in accounting at one of the Big Four accounting companies.

, Tereza Kolak

Tereza Kolak studies business administration (B. Sc.) at the Freie Universitaet Berlin and the University of Antwerp. Her focus lies in the field of management, with a special interest in research on health care organization and its digital innovation. Next to her studies she did an internship in finance at the Berliner Volksbank.

and Carolin Auschra

Dr. Carolin Auschra is a physiotherapist and studied business administration with a focus on management and marketing at Freie Universitaet Berlin and Bocconi University. Her research takes place at the intersection of organization studies, information systems research and health service research, mainly focusing on organizing health care with regard to digital innovation and collaborating across organizational boundaries.

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Abstract

The ongoing digital transformation will potentially change traditional health care practices fundamentally. However, change agents usually face serious challenges arising from the highly institutionalized nature of this industry. Using the gamification of glucose monitoring as part of diabetes care as an example, this paper focuses on strategies to transform health care, allowing not only to cope with, but also to change this context: gamification encourages behavioral changes in patients, establishes new roles between patients and providers, and thereby elevates patient empowerment.

ACM CCS:

About the authors

Caterina Joelle Neumann

Caterina Joelle Neumann, B. Sc. studied business administration at the Freie Universitaet Berlin. Her focus lies on management and marketing, with interest in research on health care organization through digital innovation. She works at an international e-commerce company in merchandising, with a previous internship in accounting at one of the Big Four accounting companies.

Tereza Kolak

Tereza Kolak studies business administration (B. Sc.) at the Freie Universitaet Berlin and the University of Antwerp. Her focus lies in the field of management, with a special interest in research on health care organization and its digital innovation. Next to her studies she did an internship in finance at the Berliner Volksbank.

Dr. Carolin Auschra

Dr. Carolin Auschra is a physiotherapist and studied business administration with a focus on management and marketing at Freie Universitaet Berlin and Bocconi University. Her research takes place at the intersection of organization studies, information systems research and health service research, mainly focusing on organizing health care with regard to digital innovation and collaborating across organizational boundaries.

Acknowledgment

The authors thank two anonymous reviewers and Joerg Sydow for insightful comments on previous versions of this paper.

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Received: 2019-06-28
Revised: 2019-09-30
Accepted: 2019-11-08
Published Online: 2019-11-26
Published in Print: 2019-10-25

© 2019 Walter de Gruyter GmbH, Berlin/Boston

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