Skip to content
Licensed Unlicensed Requires Authentication Published by De Gruyter November 19, 2015

The Behavioral and Neuroeconomics of Food and Brand Decisions: Executive Summary

Amanda Bruce, John Crespi and Jayson Lusk

Abstract

This executive summary provides the rationale for and summary of the articles of this Special Edition of the Journal of Agricultural and Food Industrial Organization.

References

Allen, R.G.D. 1938. Mathematical Analysis for Economists. London: MacMillan & Co.Search in Google Scholar

Bartra, O., J. T. McGuire and J. W. Kable. 2013. “The Valuation System: A Coordinate-Based Meta-Analysis of BOLD fMRI Experiments Examining Neural Correlates of Subjective Value.” NeuroImage 76:412–27.10.1016/j.neuroimage.2013.02.063Search in Google Scholar

Hare, T. A., Malmaud, J., and Rangel, A. 2011. “Focusing Attention on the Health Aspects of Foods Changes Value Signals in vmPFC and Improves Dietary Choice.” Journal of Neuroscience 31(30):11077–87.10.1523/JNEUROSCI.6383-10.2011Search in Google Scholar

Levy, D. J., P. W.Glimcher. 2012. “The Root of All Value: A Neural Common Currency for Choice.” Current Opinion in Neurobiology 22(6):1027–38.10.1016/j.conb.2012.06.001Search in Google Scholar

Loomes, G., C. Starmer and R. Sugden. 1991. “Observing Violations of Transitivity by Experimental Methods.” Econometrica 59(2):425–39.10.2307/2938263Search in Google Scholar

McFadden, Daniel. 1974 “Conditional Logit Analysis of Qualitative Choice Behavior.” In Frontiers of Econometrics, edited by P. Zarembka. 105–42. New York: Academic Press.Search in Google Scholar

Mussa, M. and S. Rosen. 1978. “Monopoly and Product Quality.” Journal of Economic Theory 18: 301–17.10.1016/0022-0531(78)90085-6Search in Google Scholar

Smith, A., B. D. Bernheim, C. F. Camerer, and A. Rangel. 2014. “Neural Activity Reveals Preferences Without Choices.” American Economic Journal: Microeconomics 6(2):1–36.10.3386/w19270Search in Google Scholar

Tversky A. and R. H. Thaler. 1990 “Preference Reversals,” Journal of Economic Perspectives 4(1):193–205.Search in Google Scholar

Webb, R., P. W. Glimcher, I. Levy, S. C. Lazzaro, and R. B. Rutledge. 2013. “Neural Random Utility and Measured Value.” Working Paper, Center for Neuroeconomics, NYU (October 30): 1–36.Search in Google Scholar

Published Online: 2015-11-19
Published in Print: 2015-1-1

©2015 by De Gruyter

Scroll Up Arrow