Abstract
This article addresses the issue of the profitability of Food Quality Scheme (FQS) products as compared to reference products, which are defined as analogous products without quality label. We approach this question by taking into account the level of the value chain (upstream, processing, and downstream), the sector (vegetal, animal, seafood) and the type of FQS (PGI, PDO, Organic). We collected original data for several products produced in selected European countries, as well as in Thailand and Vietnam. Comparisons depending on value chain level, sector and FQS are possible by using two comparable indicators: price premium and net price premium (including cost differential). The following principal conclusions were reached: 1) Price is higher for FQS products than for the reference products, regardless of the production level, the type of FQS or the sector; 2) Price premiums generated by FQS do not differ along the value chain, nor between sectors (vegetal, animal or seafood/fish); 3) Price premium for organic products is significantly higher than for PGI products, and this conclusion holds at upstream and processing levels, taking into account the costs directly related to production; 4) All organic products and almost all PDO and PGI products analysed benefit from a positive quality rent; 5) At upstream level and processing level, the relative weight of intermediate consumption in the cost structure is lower for organic products than for reference products.
Funding source: This project has received funding from the European Union’s Horizon 2020 research and innovation under grant agreement No 678024.
Acknowledgments
The authors would like to thank all the people and institutions who collected or provided raw data for this publication. Unfortunately, they are too numerous to be exhaustively listed here but they will hopefully recognize themselves through the list of data sources and the associated book. Statistical analysis was conducted using the Stata and R softwares.
List of available products.
Case studied | Kind of product | FQS | Upstream | Processing | Downstream |
---|---|---|---|---|---|
Buon Ma Thuot coffee | Vegetal | PGI | Yes | Yes | Yes |
Doi Chaang coffee | Vegetal | PGI | Yes | Yes | Yes |
Gyulai sausage | Animal | PGI | No | Yes | Yes |
Kastoria apple | Vegetal | PGI | Yes | Yes | No |
Kaszubska Strawberry | Vegetal | PGI | Yes | No | No |
Lofoten Stockfishÿ | Seafood | PGI | Yes | Yes | Yes |
Sobrasada Porc Negre | Animal | PGI | Yes | Yes | No |
Ternasco de Aragon | Animal | PGI | Yes | Yes | Yes |
Thung Kula Rong-Hai H | Vegetal | PGI | Yes | Yes | Yes |
Cornish cotted cream | Animal | PDO | Yes | Yes | Yes |
Comte cheese | Animal | PDO | Yes | Yes | Yes |
Dalmatian prusut | Animal | PDO | Yes | Yes | No |
Kalocsai paprika | Vegetal | PDO | Yes | Yes | Yes |
Opperdoezer Ronde potato | Vegetal | PDO | Yes | No | No |
PDO olive oil | Vegetal | PDO | No | Yes | Yes |
Parmigiano Reggiano | Animal | PDO | Yes | Yes | Yes |
Phu Quoc Fish Sauce | Seafood | PDO | Yes | Yes | Yes |
Saint-Michel bay mussels | Seafood | PDO | Yes | No | Yes |
Zagora apple | Vegetal | PDO | Yes | Yes | No |
Organic flour | Vegetal | Organic | Yes | Yes | Yes |
Organic pasta | Vegetal | Organic | Yes | Yes | Yes |
Organic pork | Animal | Organic | Yes | No | Yes |
Organic raspberries | Vegetal | Organic | Yes | Yes | Yes |
Organic rice | Vegetal | Organic | Yes | Yes | Yes |
Organic salmon | Seafood | Organic | Yes | Yes | Yes |
Organic tomatoes | Vegetal | Organic | Yes | Yes | Yes |
Organic yoghurt | Animal | Organic | Yes | Yes | Yes |
Total | 69 | 25 | 23 | 21 |
Data sources and reference product.
Case studied | Reference product |
---|---|
Buon Ma Thuot coffee | Non-PGI coffee from Dak Lak province in Vietnam |
Doi Chaang coffee | Non-PGI coffee from the same province |
Gyulai sausage | Non-PGI Hungarian sausage |
Kastoria apple | Kissavos apples (non-GI apples from another region) |
Kaszubska Strawberry | National average in Poland |
Lofoten Stockfishÿ | Clipfish (cod) in Norway |
Sobrasada Porc Negre | Non-PDO sobrasada in the region (Islas Baleares) |
Ternasco de Aragon | Non-PGI lamb in the same region (Aragon) |
Thung Kula Rong-Hai H | Non certified rice from the same region (90% of GI rice is organic as well) |
Cornish cotted cream | Conventional cream in Great Britain |
Comte cheese | PGI Emmental cheese produced in Central eastern French area |
Dalmatian prusut | Local non-PGI firm |
Kalocsai paprika | Imported Chinese pepper milled in Hungary |
PDO olive oil | National average in Croatia |
Opperdoezer Ronde potato | Regular potato in neighbouring IJsselmeerpolders region |
Parmigiano Reggiano | Biraghi cheese (similar non-PDO cheese) |
Phu Quoc Fish Sauce | Non-PDO fish sauce from same region |
Saint-Michel bay mussels | National average for TSG Bouchot mussels |
Zagora apple | Kissavos apples (non-GI apples from another region) |
Organic flour | National average in France |
Organic pasta | Simulated conventional farms with sample characteristics and conventionnal pasta facotry in Poland |
Organic pork | National average in Germany |
Organic raspberries | Conventional raspberries in Serbia |
Organic rice | Non-organic rice in France (mostly PGI) |
Organic salmon | Conventional salmon in Norway |
Organic tomatoes | Conventional processed tomatoes in the same region (Emilia-Romagna) |
Organic yoghurt | National average in Germany |
References
Abrams, K. M., C. A. Meyers, and T. A. Irani. 2009. “Naturally Confused: Consumers’ Perceptions of all-Natural and Organic Pork Products.” Agriculture Human Values 27 (3): 365–74.10.1007/s10460-009-9234-5Search in Google Scholar
Afterres 2050. 2014. Quelle utilisation des terres en 2050 en France?, 70 France: SOLAGRO. Also available at https://solagro.org/images/imagesCK/files/publications/f5_afterres2050-web.pdf.Search in Google Scholar
Agence Bio. 2018. Chiffres clés de l’agriculture biologique en 2017. Also available at http://www.agencebio.org/sites/default/files/upload/agencebio-dossierdepressechiffres220218.pdf.Search in Google Scholar
Ahrendsen, B. L., and E. Majewski. 2017. “Protected Geographical Indication Recognition and Willingness to Pay: A Case of Grojec Apple.” Applied Studies in Agribusiness and Commerce 11 (3–4): 73–80., https://doi.org/10.19041/apstract/2017/3-4/11.Search in Google Scholar
Allaire, G., T. Poméon, E. Maigné, E. Cahuzac, M. Simioni, and Y. Desjeux. December 2015. “Territorial Analysis of the Diffusion of Organic Farming in France: Between Heterogeneity and Spatial Dependence.” Ecological Indicators 59: 70–81, https://doi.org/10.1016/j.ecolind.2015.03.009.Search in Google Scholar
AND-International. 2012. Value of Production of Agricultural Products and Foodstuffs, Wines, Aromatised Wines and Spirits Protected by a Geographical Indication (GI). Commissioned by the European Commission (Tender No. AGRI-2011–EVAL–04). Available at ec.europa.eu/agriculture/external-studies/2012/value-gi/final-report_en.pdf.Search in Google Scholar
Ansaloni, M., and E. Fouilleux. 2008. “Terroir et Protection de l’Environnement: Un Mariage Indésirable? A Propos d’Intégration de Critères Environnementaux dans un Instrument de Politique Agricole.” Politiques et Management Public 26 (4): 3–24.Search in Google Scholar
Areté. 2013. Study on Assessing the Added Value of PDO/PGI products: Executive Summary. Available at https://ec.europa.eu/agriculture/sites/agriculture/files/external-studies/2013/added-value-pdo-pgi/exec-sum_en.pdf.Search in Google Scholar
Aubert, J.-M., M.-H. Schwoob, and X. Poux. 2019. Agroecology and Carbon Neutrality in Europe by 2050: What Are the Issues? Findings from the TYFA Modelling Exercise. IDDRI. Study N°02/19.Search in Google Scholar
Barjolle, D., and P. Jeanneaux. 2012. “Raising Rivals Costs Strategy and Localised Agro-Food Systems in Europe.” International Journal on Food System Dynamics 3 (1): 11–21, https://doi.org/10.18461/ijfsd.v3i1.312.Search in Google Scholar
Barjolle, D., and B. Sylvander. 2002. “Some Factors of Success for Origin Labelled Products in Agri-Food Supply Chains in Europe: Market, Internal Resources and Institutions.” Economies et Societes 25 (9–10): 1441.Search in Google Scholar
Bellassen, V., G. Giraud, M. Hilal, F. Arfini, A. Barczak, A. Bodini, M. Brennan, M. Drut, M. Duboys de Labarre, M. Gorton, M. Hartmann, E. Majewski, P. Muller, S. Monier-Dilhan, T. Poméon, B. Tocco, A. Tregear, M. Veneziani, M.-H. Vergote, G. Vitterso, P. Wavresky, and A. Wilkinson. 2016. Methods and Indicators for Measuring the Social, Environmental and Economic Impacts of Food Quality schemes. Strength2Food Project, deliverable 3.2. Available at https://www.strength2food.eu/publications/.Search in Google Scholar
Bellassen, V., F. Arfini, F. Antonioli, A. Bodini, M. Brennan, R. Courbou, L. Delesse, M. Donati, M. Drut, M. Duboys de Labarre, O. Dupont, J. Filipović, L. Gauvrit, G. Giraud, M. Gorton, M. Hilal, E. Husson, K. M. Laitala, E. Majewski, A. Malak-Rawlikowska, S. Monier-Dilhan, P. Muller, T. Poméon, B. Ristic, M. Sayed, B. Schaer, Z. Stojanovic, A. Paget, B. Tocco, E. Toque, A. Tregear, M. Veneziani, M.-H. Vergote, G. Vittersø, and A. Wilkinson. 2017. Results and Lessons from Pilot Studies and Final Set of Verified Indicators for Impact Measurement of FQS, PSFP and SFSC: Evidence from the Comté PDO Cheese, Parmigiano Reggiano PDO Cheese, Serbian Organic Raspberries, County Durham School Meals, Locavorium Shop and Korycin Cheese. Strength2Food Project, deliverable 3.4. Available at https://www.strength2food.eu/publications/.Search in Google Scholar
Belletti, G., A. Marescotti, and J. M. Touzard. 2017. “Geographical Indications, Public Goods, and Sustainable Development: The Roles of Actors’ Strategies and Public Policies.” World Development 98: 45–57, https://doi.org/10.1016/j.worlddev.2015.05.004.Search in Google Scholar
Bonanno, A., C. Russo, and L. Menapace. 2018. “Market Power and Bargaining in Agrifood Markets: A Review of Emerging Topics and Tools.” Agribusiness 34: 6–23, https://doi.org/10.1002/agr.21542.Search in Google Scholar
Bontemps, C., Z. Bouamra-Mechemache, and M. Simioni. 2013. “Quality Labels and Firm Survival: Some First Empirical Evidence.” European Review of Agricultural Economics 40 (3): 413–39, https://doi.org/10.1093/erae/jbs034.Search in Google Scholar
Caswell, J. A., and S. Anders. 2011. “Private vs. Third Party vs. Government Labeling.” In The Handbook of the Economics of Food Consumption and Policy, edited by J. Lusk, J. Rosen, and J. Shogren, 472–98. Oxford, United Kingdom: Oxford University Press.10.1093/oxfordhb/9780199569441.013.0019Search in Google Scholar
Cei, L., E. Defrancesco, and G. Stefani. 2018. “From Geographical Indications to Rural Development: A Review of the Economic Effects of European Union Policy.” Sustainability 10 (10) : 3745. https://doi.org/10.3390/su10103745.Search in Google Scholar
Chambolle, C., and E. Giraud-Héraud. 2005. “Certification of Origin as a Non-tariff Barrier.” Review of International Economics 13: 461–71, https://doi.org/10.1111/j.1467-9396.2005.00517.x.Search in Google Scholar
CNAOL, INAO. 2019. Chiffres clés 2018 des produits sous signes de la qualité et de l’origine - Produits laitiers AOP et IGP.Search in Google Scholar
Crowder, W., and J. P. Reganold. 2015. “Financial Competitiveness of Organic Agriculture on a Global Scale.” Proceedings of the National Academy of Sciences 112 (24) 7611–6, https://doi.org/10.1073/pnas.1423674112.Search in Google Scholar
Deselnicu, O. C., M. Costanigro, D. M. Souza-Monteiro, and D. T. McFadden. 2013. “A Meta-Analysis of Geographical Indication Food Valuation Studies: What Drives the Premium for Origin-Based Labels?” Journal of Agricultural and Resource Economics 38 (2): 204–19, https://www.jstor.org/stable/23496751.Search in Google Scholar
Dimitri, C., and R. L. Dettmann. 2012. “Organic Food Consumers. What Do We Really Know about Them?.” British Food Journal 114 (8): 1157–83, https://doi.org/10.1108/00070701211252101.Search in Google Scholar
Durham, C. A. 2007. “The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases.” Agricultural and Resource Economics Review 36 (2): 304–20.10.1017/S1068280500007115Search in Google Scholar
European Commission. 2010. “Impact Assessment on Geographical Indications. Accompanying Document to the Proposal for a Regulation of the European Parliament and of the Council on Agricultural Product Quality Schemes.” COM 733 final 2010/0353 (COD). Commission staff working paper: 83.Search in Google Scholar
FAO. 2013. Sustainability Assessment of Food and Agricultural System: Indicators, 271. Roma: FAO. Available at http://www.fao.org/fileadmin/templates/nr/sustainability_pathways/docs/SAFA_Indicators_final_19122013.pdf.Search in Google Scholar
Ferrer-Pérez, H., F. Arfini, and J. M. Gil. 2019. “Modelling Price Transmission within the Supply Chain under a European Protected Designation of Origin Framework: The Case of Parmigiano Reggiano in Italy.” Social Sciences 8: 87, https://doi.org/10.3390/socsci8030087.Search in Google Scholar
Fotopoulos, C., and A. Krystallis. 2003. “Quality Labels as a Marketing Advantage: The Case of the “PDO Zagora” Apples in the Greek Market.” European Journal of Marketing 37 (10): 1350–74, https://doi.org/10.1108/03090560310487149.Search in Google Scholar
Garavaglia, C., and P. Mariani. Summer 2017. “How Much Do Consumers Value Protected Designation of Origin Certifications? Estimates of Willingness to Pay for PDO Dry‐Cured Ham in Italy.” Agribusiness 33 (3): 403–23, https://doi.org/10.1002/agr.21494.Search in Google Scholar
Griffith, R., and L. Nesheim. 2013. “Hedonic Methods for Baskets of Goods.” Economics Letters 120 (2): 284–7.10.1016/j.econlet.2013.04.040Search in Google Scholar
Guthman, J. 2018. “The (Continuing) Paradox of the Organic label.” In Alternative Food Politics, Vol. 2019, edited by M. Phillipov, and K. Kirkwood. London: Routledge, https://doi.org/10.4324/9780203733080.10.4324/9780203733080Search in Google Scholar
Hassan, D., S. Monier-Dilhan, V. Nichèle, and S. Simioni. 2009. “Organic Food Consumption Patterns.” Journal of Agricultural and Food Industrial Organization 7 (2): 1–23, https://doi.org/10.2202/1542-0485.1269. ISSN (Online) 1542-0485.Search in Google Scholar
Hughner, R., P. McDonagh, A. Prothero, C. J. Shultz, and J. Stanton. 2007. “Who are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food.” Journal of Consumer Behaviour 6 (2–3): 94–110.10.1002/cb.210Search in Google Scholar
ISMEA – Qualivita. 2019. Rapporto ISMEA-Qualivita 2018 sulle produzioni agroalimentari e vitivinicole italiane DOP IGP STG. Available at https://www.qualivita.it/xvi-rapporto-ismea-qualivita-2018/#!.Search in Google Scholar
Josling, T. 2006. “The War on Terroir: Geographical Indications as a Transatlantic Trade Conflict.” Journal of Agricultural Economics 57: 615–41, https://doi.org/10.1111/j.1477-9552.2006.00075.x.Search in Google Scholar
Kriwy, P., and R.-A. Mecking. 2011. “Health and Environmental Consciousness, Costs of Behaviour and the Purchase of Organic Food.” International Journal of Consumer Studies 36 (1): 30–7.10.1111/j.1470-6431.2011.01004.xSearch in Google Scholar
London School of Economics. 2008. Evaluation of the CAP Policy on Protected Designations of Origin (PDO) and Protected Geographical Indications (PGI). Brussel, Belgium: European Commission; Final Report.Search in Google Scholar
Maigné, E., S. Monier-Dilhan, and T. Poméon. 2017. “Consumer’s Environment and Demand for Organic Food.” Journal of Organics 4 (1): 3–20.Search in Google Scholar
Marette, S. 2016. “Quality, Market Mechanisms and Regulation in the Food Chain.” Bio-based and Applied Economics 5 (3): 217–35, https://doi.org/10.13128/BAE-18766.Search in Google Scholar
McCluskey, J. A. 2000. “Game Theoretic Approach to Organic Foods: An Analysis of Asymmetric Information and Policy.” Agricultural & Resource Economics Review 29 (1): 1–9, https://doi.org/10.1017/s1068280500001386.Search in Google Scholar
McCluskey, J. J., and M. L. Loureiro. 2003. “Consumer Preferences and Willingness to Pay for Food Labeling: A Discussion of Empirical Studies.” Journal of Food Distribution Research 34 (3): 95–102.Search in Google Scholar
Mérel, P. R. March 2009. “Measuring Market Power in the French Comté Cheese Market.” European Review of Agricultural Economics 36: 31–51, https://doi.org/10.1093/erae/jbp004.Search in Google Scholar
Mondelaers, K., W. Verbeke, and G. Van Huylenbroeck. 2009. “Importance of Health and Environment as Quality Traits in the Buying Decision of Organic Products.” British Food Journal 111 (10): 1120–39.10.1108/00070700910992952Search in Google Scholar
Monier-Dilhan, S., and F. Bergès. 2016. “Consumers’ Motivations Driving Organic Demand: Between Self-interest and Sustainability.” Agricultural and Resource Economics Review 45 (3): 522–38.10.1017/age.2016.6Search in Google Scholar
Panin, B., H. El Bilali, and S. Berjan. 2015. “Factors Influencing Consumers’ Interest in Protected Designation of Origin Products in Serbia.” Agriculture and Forestry 61 (Issue 1): 91–7, https://doi.org/10.17707/agricultforest.61.1.11.Search in Google Scholar
Parrott, N., N. Wilson, and J. Murdoch. 2002. “Spatializing Quality: Regional Protection and the Alternative Geography of Food.” European Urban and Regional Studies 9 (3): 241–61. 2014, https://doi.org/10.1177/096977640200900304.Search in Google Scholar
Reganold, J. P., and J. M. Wachter. 2016. “Organic Agriculture in the Twenty-First Century.” Nature Plants 2 (2): 15221, https://doi.org/10.1038/nplants.2015.221.Search in Google Scholar
De Roest, K., and Al. Menghi. 2000. “Reconsidering ‘Traditional’Food: The Case of Parmigiano Reggiano Cheese.” Sociologia Ruralis 40 (4): 439–51, https://doi.org/10.1111/1467-9523.00159.Search in Google Scholar
Rudow, K. 2014. “Less Favoured Area Payments – Impacts on the Environment, a German Perspective.” Agricultural Economics – Czech 60: 260–72, https://doi.org/10.17221/74/2013-agricecon.Search in Google Scholar
Sanders, J., D. Gambelli, J. Lernoud, S. Orsini, S. Padel, M. Stolze, H. Willer, and R. Zanoli. 2016. Distribution of the Added Value of the Organic Food Chain. Braunschweig: Thünen Institute of Farm Economics.Search in Google Scholar
Vandecandelaere, E., C. Teyssier, D. Barjolle, P. Jeanneaux, S. Fournier, and O. Beucherie. 2018. Strengthening Sustainable Food Systems through Geographical Indications, an Analysis of Economic Impacts, 135. FAO: Rome.Search in Google Scholar
Wier, M., K. O’Doherty, L. Andersen, K. Millock, and L. Rosenkvist. 2008. “The Character of Demand in Mature Organic Food Markets: Great Britain and Denmark Compared.” Food Policy 33 (5): 406–21, https://doi.org/10.1016/j.foodpol.2008.01.002.Search in Google Scholar
Zago, A. M., and D. Pick. 2004. “Labeling Policies in Food Markets: Private Incentives, Public Intervention, and Welfare Effects.” Journal of Agricultural and Resource Economics 29: 150–65.Search in Google Scholar
© 2020 Walter de Gruyter GmbH, Berlin/Boston