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Licensed Unlicensed Requires Authentication Published online by De Gruyter June 17, 2022

Study on the Phenomenon of Film Rereleasing in China in the Post-Pandemic Era: Cultural Significance and Industrial Mechanisms

Zhaopeng Kong and Yinong Li

Abstract

This paper discusses the value and significance of classic film rereleases in Chinese movie theaters in the post-pandemic era. From the perspectives of rereading standards, collective memory, and emotional identity, the rerelease of classic films is a way to pursue the spiritual and cultural continuity of human beings in an open-ended dimension of history. In considering the rerelease of classic films in Chinese movie theaters in the post-pandemic era, we should not only systematically study internal demands such as content and value judgment, but also analyze external factors such as the development of the film industry and evolutions in audience demand, so as to promote the sustainable development of rerelease mechanisms for Chinese films.


Translated by: Yan Zhang, Wuhan University, Wuhan, China; and Hubei University of Science and Technology, Xianning, China.



Corresponding author: Zhaopeng Kong, Jilin University, Changchun, China, E-mail:

Acknowledgments

The research in this article was supported by the Humanities and Social Science Research Project of Ministry of Education of China “Mirror Reflection: A Study on Cultural Cognition and Construction for China’s Image in Foreign Documentaries” (Grant number: 21YJA760028); the Jilin Provincial Social Science Fund project “A Study on Cultivation of News Communication Talents Jointly Built by the Ministry of Education and the University in the Era of Media Convergence” (Grant number: 2020WB2); and the 13th Five-Year Social Science Research Project of the Education Department of Jilin Province “Research on the Influence of Short Videos on Middle School Students’ Film Aesthetic Cognition in Jilin Province” (Grant Number: JJKH20201149SK).

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Published Online: 2022-06-17

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