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Licensed Unlicensed Requires Authentication Published by De Gruyter March 30, 2013

Game importance as a dimension of uncertainty of outcome

  • Xinrong Lei EMAIL logo and Brad R. Humphreys EMAIL logo


Sports teams have incentives to put more effort into games with an immediate effect on standings compared to games that do not, possibly affecting outcome uncertainty. We develop a measure of game outcome uncertainty, game importance (GI), that captures how each game affects a team’s standing and can be calculated for individual games. Results show that observed variation in GI explains observed variation in attendance, game outcomes, and margin of victory at MLB games over the 1994 through 2010 seasons, suggesting that GI is an influential indicator in fans’ attendance decisions, consistent with the uncertainty of outcome hypothesis.

Corresponding authors: Xinrong Lei, Child and Family Research Center, University of Illinois at Urbana-Champaign, 1010 W. Nevada, Suite 2080, Urbana, IL 61801, USA; and Brad R. Humphreys: Department of Economics, University of Alberta, Edmonton, Alberta T6G 0T3 Canada


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Published Online: 2013-03-30

©2013 by Walter de Gruyter Berlin Boston

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