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Interoperability Between Mobile Money Agents and Choice of Network Operators: The Case of Tanzania

  • Lukasz Grzybowski EMAIL logo , Valentin Lindlacher and Onkokame Mothobi

Abstract

In this paper, we investigate the effects of non-exclusive agreements between networks of mobile money agents on mobile network operator choices, using survey data from Tanzania conducted in 2017. By combining survey responses with geo-location data and information on agent proximity, we employ discrete choice models to analyze consumers’ decisions in subscribing to mobile network operators and their corresponding mobile money providers. Our findings highlight the significant influence of the distance to mobile money agents on consumers’ subscription choices. To explore the impact of interoperability (non-exclusivity) at the mobile money agent level, where consumers can use the nearest agent from any mobile money provider, we assess its effects on market shares of mobile network operators. Our results indicate that interoperability at the agent level has only a minor impact on market shares. Smaller operators experience marginal gains as their consumers can now utilize agents of larger providers, which are often closer in proximity. In conclusion, we find that interoperability at the agent level does not considerably alter the market structure in the context Tanzania during the period under consideration.

JEL Classification: O16; O18; O33; L86; L96

Corresponding author: Lukasz Grzybowski, Faculty of Economic Sciences, University of Warsaw, 44/50 Dluga Street, 00241 Warsaw, Poland; and School of Economics, University of Cape Town, Rondebosch, 7701, Cape Town, South Africa, E-mail:

Acknowledgment

We acknowledge financial support from FIT IN Initiative at the Toulouse School of Economics. We would like to thank participants at the “FIT IN Initiative: Workshop on Mobile Money Interoperability” in 2022 in Toulouse for helpful comments. Lukasz Grzybowski acknowledges grant No. 2021/43/P/HS4/03115 co-funded by the National Science Centre and the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 945339. All errors are ours.

Appendix A
Table 2:

Multinomial logit/probit/Heckman selection model.

Multinomial logit Probit Heckman
(1) (2) (3) (4) (5) (6) (7) (8)
Phone Airtel Halotel Tigo Vodacom Phone Mobile money
dist_agent −0.012** 0.001 0.001 0.003
(0.005) (0.005) (0.003) (0.005)
Network dummies −2.808*** −4.631*** −4.631*** −1.922***
(0.654) (1.191) (1.191) (0.606)
LTE <5 km −0.137 −0.009 −1.297*** 0.141 −0.332 −0.181
(0.446) (1.045) (0.384) (0.384) (0.349) (0.208)
Dark −0.458 −0.262 −0.827** −1.004*** −0.915*** −0.519*** −0.532**
(0.429) (1.078) (0.350) (0.369) (0.319) (0.192) (0.209)
Bank account 1.279** 2.528*** 2.040*** 1.494*** 1.694*** 0.900*** 0.264
(0.613) (0.799) (0.554) (0.554) (0.533) (0.268) (0.290)
Credit card 2.022* 0.978 1.652 1.629 1.721 0.813 0.360
(1.145) (1.334) (1.116) (1.115) (1.102) (0.522) (0.383)
Electricity 0.511** 0.284 0.861*** 0.576*** 0.638*** 0.376*** −0.052
(0.243) (0.575) (0.211) (0.209) (0.175) (0.103) (0.179)
Age <25 0.072 0.043 0.033 0.644*
(0.356) (0.356) (0.211) (0.340)
Age <35 0.703** 0.700** 0.418** 0.553
(0.354) (0.354) (0.212) (0.364)
Age <45 0.805** 0.826** 0.503** 0.612
(0.370) (0.370) (0.221) (0.381)
Age <55 0.290 0.292 0.187 0.660*
(0.391) (0.391) (0.236) (0.375)
Age <65 0.646* 0.659* 0.416* 0.630
(0.390) (0.391) (0.235) (0.405)
Income <25k 0.682* 0.700* 0.372 −0.476
(0.406) (0.408) (0.246) (0.429)
Income <100k 1.558*** 1.574*** 0.865*** −0.236
(0.435) (0.437) (0.259) (0.463)
Female 0.699 0.705 0.443 0.433
(0.696) (0.698) (0.387) (0.434)
Married 0.535*** 0.567*** 0.338*** −0.069
(0.188) (0.189) (0.110) (0.182)
HH size = 2 −0.345 −0.337 −0.217 −0.199
(0.341) (0.340) (0.198) (0.280)
HH size > 2 −0.511* −0.496* −0.301* −0.214
(0.286) (0.285) (0.164) (0.244)
Primary 0.487* 0.515* 0.322** 0.416
(0.267) (0.266) (0.159) (0.291)
Secondary 1.044*** 1.091*** 0.669*** 0.730*
(0.308) (0.307) (0.183) (0.377)
Tertiary 1.196*** 1.266*** 0.795*** 0.819*
(0.414) (0.413) (0.240) (0.430)
Employed 0.619* 0.613* 0.372* 0.323
(0.333) (0.333) (0.193) (0.261)
Self_employed 0.482* 0.407 0.247 0.316
(0.275) (0.275) (0.163) (0.235)
Housework −0.506* −0.555* −0.323* 0.328
(0.287) (0.288) (0.172) (0.264)
Student −1.001*** −1.000*** −0.580*** −0.622*
(0.357) (0.358) (0.210) (0.356)
Retired −0.854* −0.888* −0.494* 0.397
(0.454) (0.455) (0.268) (0.442)
ATM <2 km 0.392 0.403 0.220 −0.094
(0.274) (0.275) (0.157) (0.187)
Constant −1.116* −0.660* 0.583
(0.587) (0.351) (0.922)
Athrho −0.173
Observations 5950 1190 1190 779
  1. *denotes significance at a 10 percent level; **denotes significance at 5 percent level; and ***denotes significance at 1 percent level.

Table 3:

Simulated market shares.

Whole market
Current Simulated Change
Airtel Cash 12.7 % 12.7 % −0.2 %
Ezy Pesa 1.7 % 2.4 % 44.4 %
M-Pesa 23.9 % 23.5 % −1.5 %
Tigo-Pesa 27.2 % 27.3 % 0.2 %
None 34.5 % 34.1 % −1.2 %
Urban Rural
Current Simulated Change Current Simulated Change
Airtel Cash 13.8 % 13.9 % 0.2 % 11.1 % 11.0 % −0.8 %
Ezy Pesa 2.3 % 2.7 % 15.3 % 0.8 % 2.1 % 156.8 %
M-Pesa 23.9 % 23.7 % −0.7 % 23.8 % 23.2 % −2.5 %
Tigo-Pesa 36.7 % 36.6 % −0.2 % 14.2 % 14.4 % 1.5 %
None 23.3 % 23.1 % −0.5 % 50.1 % 49.2 % −1.7 %
Light Dark
Current Simulated Change Current Simulated Change
Airtel Cash 14.1 % 14.0 % −0.3 % 11.4 % 11.4 % −0.1 %
Ezy Pesa 2.4 % 2.7 % 12.5 % 1.0 % 2.2 % 118.9 %
M-Pesa 23.3 % 23.2 % −0.6 % 24.4 % 23.8 % −2.3 %
Tigo-Pesa 40.5 % 40.4 % −0.2 % 14.5 % 14.7 % 1.1 %
None 19.7 % 19.7 % −0.3 % 48.8 % 48.0 % −1.6 %

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Received: 2023-05-06
Accepted: 2023-08-16
Published Online: 2023-09-01

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