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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton March 27, 2015

The calligram and the title card

Michael Betancourt
From the journal Semiotica


The design of motion picture title sequences in 1930s Hollywood employs one of two approaches: (1) superimposed text where the background is independent of the typography, (2) the integration of the type and background imagery to produce a single, composite effect. The title design for the 1936 film The Big Broadcast of 1937 enables a consideration of how these two approaches intersect with the structure and role of the title sequence in relation to the main narrative that follows, and the interpretative modes employed in deciphering this exemplary title sequence.

Published Online: 2015-3-27
Published in Print: 2015-4-1

©2015 by Walter de Gruyter Berlin/Boston