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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton March 17, 2011

Tourism as a postmodern semiotic activity

Arthur Asa Berger
From the journal

Abstract

This paper lists and discusses the fundamental characteristics of tourism, suggesting it is essentially a semiotic activity. In this respect, it deals with works such as Dean MacCannell's The Tourist and Roland Barthes's Empire of Signs. Considering the relationship between tourism and postmodern theory, it contrasts the everyday and the exotic, discusses Baudrillard's theories on simulations and hyperreality as they relate to tourism, and compares modernist and postmodernist perspectives on tourism, critiquing the widely held notion that tourists always seek authenticity and situating tourism within consumer culture.

Published Online: 2011-03-17
Published in Print: 2011-February

© 2011 Walter de Gruyter GmbH & Co. KG, Berlin/New York

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