Imperialists, spies or rescuers? Characterization of direct investments from Russia, India and China in German daily newspapers. Direct investments originating from Russia, India and China in Western countries not only have grown in number but also have raised diverse public resentments. These reservations can partly be attributed to media reports that by transporting distinct views and evaluations influence the recipients’ perceptions and thus help to shape public acceptance of foreign investors - an aspect hardly been reflected in the literature so far. Aiming at elaborating both the content of the discourse and the positions attributed to the investors in two German daily papers, this study applies discourse analysis as systematic content analysis. Its results show that the primary focus of the analysed articles has been put on employment-intensive brownfield investments and that the investors are associated with different basic positions that not only root in the companies themselves but rather in images attributed to their countries of origin.
© 2015 by Walter de Gruyter Berlin/Boston