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Licensed Unlicensed Requires Authentication Published by De Gruyter December 30, 2021

Strategische Entwicklung von Standortrollen

Strategic Development of Site Roles
Günther Schuh, Andreas Gützlaff, Tino X. Schlosser, Julian Ays, Niklas Rodemann and Alexander Schollemann

Abstract

Produzierende Unternehmen sind häufig in globalen Netzwerken organisiert. Zur Sicherstellung einer hohen Wettbewerbsfähigkeit muss jeder Standort im Netzwerk eine spezifische Rolle einnehmen und einen gemeinsam festgelegten Leistungsauftrag verfolgen. Diese Zuordnung erfolgt im Rahmen eines Standortrollenkonzepts. Der vorliegende Beitrag stellt ein praxiserprobtes Vorgehen zur strategischen Entwicklung von Standortrollen dar, welches individuelle Restriktionen berücksichtigt und somit Unternehmen als Orientierungspunkt für die Netzwerkgestaltung dient.

Abstract

Manufacturing companies are often organized in global networks. To ensure a high level of competitiveness, each site in the network must assume a specific role and pursue a jointly defined performance capability. This assignment is carried out within the framework of a site role concept. This paper outlines a practice-proven approach to the strategic development of plant roles that takes into account individual restrictions and thus serves companies as a point of reference for their network design.


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Published Online: 2021-12-30

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