Frontmatter
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Contents
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Preface
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1. The heart of authenticity
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1 |
2. The skill of winegrowing
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3. Soils matter
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4. The art of interpretation
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5. Some wines are just wine
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6. The wine is a whole
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7. Wine resists the proud
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8. The taste is not in the wine
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9. Buildings, people, fabrics
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10. Framing: how words can get in the way
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11. Mouthfeel matters
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12. Just because I’m learning doesn’t mean I’m stupid
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13. Wine as an aesthetic system
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46 |
14. Beauty is not the absence of flaws
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15. We drink wine for many reasons: flavor is just one of them
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57 |
16. A virtuous intoxicant
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17. There is always another wine
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18. Tasting transforms us
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19. We are not programmed to like certain wines
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20. Scores can be useful but mostly they are stupid
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21. Wine, be yourself
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22. The sadness of spoofulation
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23. Too many commercial palates
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24. Monsters aren’t serious
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25. The evil of overripeness
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26. Express the vintage
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108 |
27. Stay critical, but remember: there is room for everyone
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28. A mystical transformation
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29. Don’t expect others to pick up your tab
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30. True to origins
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31. No new clothes
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128 |
32. Bright side story
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131 |
33. No one drinks wine blind
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135 |
34. You don’t drink the same wine at home
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138 |
35. Beer is better than wine
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141 |
36. Escape the small oak rut
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37. Segment or be damned
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149 |
38. Balance is not always in the middle
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39. We are on a journey; this is mine
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40. Don’t expect the fish to come to you
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41. Lead with your best
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42. Beware the wine consumer champions
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43. Winemaking is not chemistry. It is biology
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44. Stop trying so hard and just be yourself
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184 |
45. Don’t be an all-rounder; be a specialist
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46. Beware the time lag
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47. First impressions matter
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48. Play the long game
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199 |
49. For most wines, glass bottles make no sense
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50. Fewer follies
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51. Celebrity wines, no thanks
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52. All can play
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53. How to succeed at wine writing by writing boring articles
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54. The importance of stories
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55. Why it matters
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Acknowledgments
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Index
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