The Rise of Viagra

Meika Loe

Veröffentlicht von New York University Press 2004

The Rise of Viagra

How the Little Blue Pill Changed Sex in America

Meika Loe

https://doi.org/10.18574/nyu/9780814753224.001.0001

Übersicht
Inhalt

Über dieses Buch

Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry—from how drugs could be marketed to the types of drugs put into development—as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called “erectile dysfunction,” and is simply something to “ask your doctor” about. And over 16 million men have.
The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.
Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.
This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.

Autoreninformation

LoeMeika:

Meika Loe is Assistant Professor of Sociology and Women's Studies at Colgate University.

Rezensionen

Meika Loe's core argument is that the unprecedented success of Viagra in America is not the result of an exciting scientific breakthrough bringing relief to the desperate or the dying. Rather, commercial interests have created a socially desirable but medically limited product-ironically, by denying the fundamentally social nature of sex. . . . The central argument gains pace throughout the book, becoming increasingly compelling as the ominous implications of Viagra for American society unfold.

The book is not a polemic but a deep and thoughtful examination of derivative problems not anticipated by Viagras aggressive marketers. It is especially effective when placing the campaign to promote Viagra (a trade name) in the greater context of the medicalization of modern health care.

Daniel Callahan,author of What Price Better Health: Hazards of the Research Imperative:
Meika Loes book tells the story of Viagra with skill and verve. She brings to that tale a sharp eye, a fine ear, and just the right degree of irony.

Katharine Greider,author of The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers:
A fine piece of contemporary history. The Rise of Viagra paints a thoughtful portrait, letting the reader decide whether the Viagra phenomenon is ultimately to be celebrated or rued.

Steven Epstein,author of Impure Science: AIDS, Activism, and the Politics of Knowledge:
[An] engaging account and trenchant critique of the powerful blue pill. Based on extensive research, and written with clarity, grace, and wit, The Rise of Viagra chronicles an incredible intertwining of bodies, pleasures, marketing savvy, and the undying quest for the medical fix.

Fachgebiete

Frontmatter Öffentlich zugänglich PDF downloaden	i
Contents Öffentlich zugänglich PDF downloaden	vii
Acknowledgments Öffentlich zugänglich PDF downloaden	ix
Preface Bob Dole, Bill Clinton, Bazooms, and Me Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	1
1 Introducing Viagra Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	7
2 The Rise of Erectile Dysfunction Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	29
3 Fixing the Broken Male Machine Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	63
4 The Pill Doesn’t Always Thrill Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	95
5 The Search for the Female Viagra Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	125
6 A Pill for Everything? Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	167
Epilogue A Hard Act to Follow Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	183
Appendix: Studying “Up” Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	191
Notes Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	217
Index Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	269
About the Author Erfordert eine Authentifizierung Nicht lizenziert Lizenziert PDF downloaden	289

Sprache: Englisch
Verlag: New York University Press
Copyrightjahr: 2004
Zielgruppe: Professional and scholarly;
Schlagworte: Detail; history; vast; social; implications; Viagra; phenomenon

eBook

Veröffentlicht: 11. August 2004
ISBN: 9780814753224