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Licensed Unlicensed Requires Authentication Published by De Gruyter February 19, 2004

Economics of Private Labels: A Survey of Literature

  • Fabian Bergès-Sennou , Philippe Bontems and Vincent Réquillart

This paper is a survey of the recent literature devoted to the economics of private labels. After providing some statistics about the development of private labels for different products in different OECD countries, the survey outlines what the literature says about the factors that favor the development of private labels, the reasons retailers introduce private labels, and the consequences of their development for the relationship between manufacturers and retailers. Issues that are less frequently addressed in the literature are also highlighted. The survey closes with discussing the impact of the development of private labels on welfare.

Published Online: 2004-2-19

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston

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