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Licensed Unlicensed Requires Authentication Published by De Gruyter May 6, 2004

Effects of Information on Consumers' Willingness to Pay for GM-Corn-Fed Beef

Quan Li, Jill J McCluskey and Thomas I. Wahl

There has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation methodology, we analyze the factors that affect the willingness to pay for GM-corn-fed beef by consumers in Spokane, Washington. The mean discount required to choose the GM-fed beef is small at 8% compared to other studies in Europe and Japan. Further, half the sample was provided information about biotechnology, and the effect of this information is analyzed.

Published Online: 2004-5-6

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston

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