O’Malley, Shannon and Peters, Kelly. "CHAPTER FOUR Gut Check: Why Organizations That Need to Be Behaviorally Informed Resist It".
The Behaviorally Informed Organization, edited by Dilip Soman and Catherine Yeung, Toronto: University of Toronto Press, 2020, pp. 51-70.
https://doi.org/10.3138/9781487537166-007
O’Malley, S. & Peters, K. (2020). CHAPTER FOUR Gut Check: Why Organizations That Need to Be Behaviorally Informed Resist It. In D. Soman & C. Yeung (Ed.),
The Behaviorally Informed Organization (pp. 51-70). Toronto: University of Toronto Press.
https://doi.org/10.3138/9781487537166-007
O’Malley, S. and Peters, K. 2020. CHAPTER FOUR Gut Check: Why Organizations That Need to Be Behaviorally Informed Resist It. In: Soman, D. and Yeung, C. ed.
The Behaviorally Informed Organization. Toronto: University of Toronto Press, pp. 51-70.
https://doi.org/10.3138/9781487537166-007
O’Malley, Shannon and Peters, Kelly. "CHAPTER FOUR Gut Check: Why Organizations That Need to Be Behaviorally Informed Resist It" In
The Behaviorally Informed Organization edited by Dilip Soman and Catherine Yeung, 51-70. Toronto: University of Toronto Press, 2020.
https://doi.org/10.3138/9781487537166-007
O’Malley S, Peters K. CHAPTER FOUR Gut Check: Why Organizations That Need to Be Behaviorally Informed Resist It. In: Soman D, Yeung C (ed.)
The Behaviorally Informed Organization. Toronto: University of Toronto Press; 2020. p.51-70.
https://doi.org/10.3138/9781487537166-007
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