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Licensed Unlicensed Requires Authentication Published by Rutgers University Press 2018

9. Welcome to the Factory: College Athletics and Corporatized Recruiting

From the book Sport and the Neoliberal University

  • Jacob J. Bustad and Ronald L. Mower
https://doi.org/10.36019/9780813587738-010
© 2019 Rutgers University Press, New Brunswick
From the book
Sport and the Neoliberal University
Sport and the Neoliberal University

Chapters in this book (16)

Frontmatter
CONTENTS
Introduction: Contexts and Constraints in Contemporary Intercollegiate Athletics
PART I. Ongoing Issues
1. Truth for Sale: Penn State, (Joe) Paterno, and (Terry) Pegula
2. “A Common-Sense, Fiscally Conservative Approach”: Sport, Politics, and the Death of Higher Education in Wisconsin
3. Fixing the Front Porch? Maryland’s Move to the Big Ten
4. Football, Rape Culture, and the Neoliberal University (as) Brand: Reflections on Institutional Governance in the Jameis Winston Rape Investigation
5. College Athletes as Employees and the Politics of Title IX
PART II. Emerging Concerns
6. The National Collegiate Athletic Association’s “Nothing Short of Remarkable” Rebranding of Academic Success
7. Is This the Beginning of the End? Small Colleges and Universities Are Questioning the Value of an NCAA Program for Their Student Body
8. Confessions of a Human Trafficker: Inside the Global Network (of International Student- Athletes in NCAA Football)
9. Welcome to the Factory: College Athletics and Corporatized Recruiting
10 “Some Kind of Joke”: Consultancy Firms and College Athletics
Acknowledgments
Notes on Contributors
Index
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