Broadcasting in the Third World: Promise and Performance

Elihu Katz; George Wedell

Published by Harvard University Press 1977

Broadcasting in the Third World

Promise and Performance

Elihu Katz and George Wedell
In collaboration with: Michael Pilsworth and Dov Shinar

https://doi.org/10.4159/harvard.9780674494152

Overview
Contents

About this book

Broadcasting has long been considered one of the keys to modernization in the developing world. Able to leap the triple barrier of distance, illiteracy, and apathy, it was seen as a crucial clement in the development of new nations. Recently, however, these expectations have been disappointed by broadcasting's failures to reach the rural masses and the urban unemployed. Broadcasting has also come under attack as serious questions have been raised about its uncritical importation of western culture. Now, in Broadcasting in the Third World, Elihu Katz and George Wedell offer the first complete coverage of the problems and promises of broadcasting in the third world. Their findings, often controversial and always illuminating, will be of considerable value to sociologists, political scientists, communications specialists, and students of development.

Broadcasting in the Third World is based on field research in eleven developing countries (Algeria, Brazil, Cyprus, Indonesia, Iran, Nigeria, Peru, Senegal, Singapore, Tanzania, and Thailand) and secondary source material from a further eighty countries. In looking at the role of broadcasting in national development, the authors focus on three areas of promise: national integration, socio-economic development, and cultural continuity and change. They describe the ways in which the technology and content of broadcasting have been transferred from the developed west to the third world, and the go on to show that western broadcasting must be adapted to suit the specific political, economic and social structures of each developing country.

The authors conclude with a series of recommendations which challenge most of the assumptions upon which the principles and practices of broadcasting are based. Well-researched, extensively documented, it will challenge policy-makers and provide important data for researchers.

Author information

Katz Elihu :

Elihu Katz is Trustee Professor at the Annenberg School for Communication, University of Pennsylvannia; Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem; and Scientific Director of the Guttman Institute of Applied Social Research.Wedell George :

E.G. Wedell, formerly Professor of Adult Education at the University of Manchester, is now on the staff of the European Economic Community in Brussels.

Topics

Frontmatter Publicly Available Download PDF	i
Preface Requires Authentication Unlicensed Licensed Download PDF	v
Contents Publicly Available Download PDF	xiii
Part One. Promise
1. The Problem of Development and the Promise of Broadcasting Requires Authentication Unlicensed Licensed Download PDF	3
Part Two. Process
2. Broadcasting Structures in the Developing Countries Requires Authentication Unlicensed Licensed Download PDF	41
3. The Transfer of Broadcasting Requires Authentication Unlicensed Licensed Download PDF	65
4. The Interaction of Broadcasting and Established Institutions Requires Authentication Unlicensed Licensed Download PDF	98
Part Three. Performance
5. Programming Patterns Requires Authentication Unlicensed Licensed Download PDF	149
6. Promise and Performance Requires Authentication Unlicensed Licensed Download PDF	170
Part Four. Prospect
7. Are There Other Ways? Requires Authentication Unlicensed Licensed Download PDF	211
APPENDIX Requires Authentication Unlicensed Licensed Download PDF	246
Notes Requires Authentication Unlicensed Licensed Download PDF	287
Index Requires Authentication Unlicensed Licensed Download PDF	299

(Deutsch)

Language: English
Publisher: Harvard University Press
Copyright year: 1977
Edition: Reprint 2014
Audience: Professional and scholarly;
Pages
- Front matter: 16
- Main content: 305
Illustrations
- Tables: 16
Keywords: SOCIAL SCIENCE / Sociology / General; Broadcasting -- Developing countries.

eBook

Published: October 1, 2013
ISBN: 9780674494152

Hardcover

Published: February 5, 1977
ISBN: 9780674494145