Design Thinking for the Greater Good

Jeanne Liedtka; Randy Salzman; Daisy Azer

Jeanne Liedtka, Randy Salzman and Daisy Azer

Design Thinking for the Greater Good

Innovation in the Social Sector

In: Columbia Business School Publishing

Columbia University Press | 2017

https://doi.org/10.7312/lied17952

Overview
Contents

About this book

Through ten stories of struggles and successes in social sector organizations, Design Thinking for the Greater Goods shows how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. This book will help today's leaders in their pursuit of creative solutions.

Author information

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press.

Randy Salzman is a journalist and former communications professor at the University of Virginia. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style.

Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.

Reviews

David E. Smith, Center for Design Innovation:
The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems.

Reinhold Steinbeck, Center for Design Research, Stanford University:
There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general.

Toni Ungaretti, Johns Hopkins School of Education:
This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good.

Frontmatter Free access PDF PDF	i
CONTENTS Free access PDF PDF	v
Acknowledgments Access restricted Content is available PDF PDF	vii
Part I. Why Design Thinking?
1. Catalyzing a Conversation for Change Access restricted Content is available PDF PDF	3
2. How Do We Get There from Here? A Tale of Two Managers Access restricted Content is available PDF PDF	23
Part II. The Stories
3. Igniting Creative Confidence at US Health and Human Services Access restricted Content is available PDF PDF	43
4. Including New Voices at the Kingwood Trust Access restricted Content is available PDF PDF	61
5. Scaling Design Thinking at Monash Medical Centre Access restricted Content is available PDF PDF	79
6. Turning Debate into Dialogue at the US Food and Drug Administration Access restricted Content is available PDF PDF	103
7. Fostering Community Conversations in Iveragh, Ireland Access restricted Content is available PDF PDF	125
8. Connecting—and Disconnecting—the Pieces at United Cerebral Palsy Access restricted Content is available PDF PDF	147
9. The Power of Local at the Community Transportation Association of America Access restricted Content is available PDF PDF	165
10. Bridging Technology and the Human Experience at the Transportation Security Administration Access restricted Content is available PDF PDF	183
11. Making Innovation Safe at MasAgro Access restricted Content is available PDF PDF	201
12. Integrating Design and Strategy at Children’s Health System of Texas Access restricted Content is available PDF PDF	217
Part III. Moving into Action: Bringing Design Thinking to Your Organization
13. The Four-Question Methodology in Action: Laying the Foundation Access restricted Content is available PDF PDF	245
14. The Four-Question Methodology in Action: Ideas to Experiments Access restricted Content is available PDF PDF	275
15. Building Organizational Capabilities Access restricted Content is available PDF PDF	295
Notes Access restricted Content is available PDF PDF	317
Index Access restricted Content is available PDF PDF	321

Design Thinking for the Greater Good

Innovation in the Social Sector

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