iheartblob – Augmented Architectural Objects

Aleksandra Belitskaja; Benjamin James; Shaun McCallum

Aleksandra Belitskaja , Benjamin James and Shaun McCallum

iheartblob – Augmented Architectural Objects

A New Visual Language

In: Edition Angewandte

With contributions by: Kutan Ayata , Gerald Bast , Fredrik Hellberg , Lara Lesmes , Greg Lynn , Andrew Witt and Michael Young
Edited by: IoA Institute of Architecture

Birkhäuser | 2020

Overview

About this book

A new visual vocabulary of architecture

iheartblob avails itself of a new visual vocabulary of architecture. Here designs are visualized not in the form of ground plans and sections. Instead, renderings, mixed-reality objects (which are depicted physically and in augmented reality) and animations are the media which reflect the legacy of the mathematician Lagrange.

Visually, but also on the basis of short theoretical texts, the book facilitates new discussions about the contemporary theoretical and cultural framework – and thus also about the “crisis of philosophy” faced not only by architecture. While the theoretical framework here invokes the principles of object-oriented ontology, in a subsequent step it attempts to unravel the theoretical principles of postmodernity and poststructural formalism.

A new visual language of architecture

Objects of architecture on life brought to life by means of augmented reality

Author information

IoA Institute of Architecture, Univ. of Applied Arts Vienna, Studio iheartblob – Aleksandra Belitskaja, Benjamin James, Shaun McCallum

Reviews

"The abstract, digital objects enter into a relationship with physical space and apply these formulations of architecture theory to everyday situations […]. With almost 1000 objects iheartblob has built up a small universe. Many of these blobs and the texts associated with them now can be discovered in their new physical) book, published recently by Birkhäuser Verlag. And, to prevent architecture theories being trapped again between the covers of a book, with the help of a smart phone the published blobs can be released into their three-dimensional virtual world."

«Die abstrakten digitalen Objekte treten in einer Beziehung mit einem physischen Raum und setzen diese Ausformulierungen von Architekturtheorien in jede Alltagssituation […]. Viele dieser Blobs – nun in einem physischen Buch zu entdecken, das im Birkhäuser Verlag erschienen ist. Und damit auch hier Architekturtheorien nicht wieder zwischen zwei Buchdeckeln gefangen sind, können die abgedruckten Blobs mit Hilfe des Smartphones in ihre dreidimensionale, virtuelle Welt befreit werden.»

Arian Lehner, Architekturtheorie mit Herz / Architecture theory with a heart, in architektur.aktuell, 487/ 10.2020

https://www.iheartblob.com/a-new-visual-language/?fbclid=IwAR0pfht67MxNYQUa7vYYnVHkZtd4zhOFKntmKpRW_Y5g6uoPoC8_EOgoBo

iheartblob – Augmented Architectural Objects

A New Visual Language

Details

Formats