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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton June 2, 2014

Tweeting television: Exploring communication activities on Twitter while watching TV

  • Christopher Buschow EMAIL logo , Beate Schneider and Simon Ueberheide
From the journal Communications

Abstract

“Social TV”, described as the use of social media such as Twitter or Facebook stimulated by TV programs, is highly topical in the television industry. Communication research has fallen behind in addressing this issue. In this paper we explore the simultaneous communication activities of Twitter users while watching TV. Additionally, we tested whether different TV programs stimulate different communication activities. The main findings of our quantitative content analysis of approximately 30,000 messages show that communication within the Twitter community as well as evaluations of shows and actors are the main subjects of the explored tweets. We also found that different TV programs evoke different communication activities. While talent shows produce expressions of fandom and critiques of the candidates in the show, live events evoke a critical debate about the show itself and what’s happening on screen. Political talk shows can stimulate a public discourse.

Published Online: 2014-6-2
Published in Print: 2014-6-1

©2014 Walter de Gruyter GmbH, Berlin Boston

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