Massy, William F., Frank, Ronald E. and Lodahl, Thomas. "PREFACE".
Purchasing Behavior and Personal Attributes, Philadelphia: University of Pennsylvania Press, 1968, pp. VII-VIII.
https://doi.org/10.9783/9781512817850-001
Massy, William F., Frank, Ronald E. and Lodahl, Thomas. "PREFACE" In
Purchasing Behavior and Personal Attributes, VII-VIII. Philadelphia: University of Pennsylvania Press, 1968.
https://doi.org/10.9783/9781512817850-001
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