November 4, 2010
Self-marketing of Freelancers on the Internet More than 300 language professionals answered the survey “Self-marketing of Freelance Translators and Interpreters on the Internet”. Participants were asked if they own a website and how they use marketing-related Internet services such as networking platforms and online communities. Furthermore, respondents shared their opinions on which contents to publish online, including, for example, photos, work samples, prices and references. Results prove that many freelancers pursue an array of web marketing strategies. However, some find the effects hard to track and stress the continued importance of personal client contact and recommendations.