The amount of time that people spend on watching television is a matter of social concern. In the past, several approaches have been developed explaining why people expose themselves to television, most notably the Uses and Gratifications approach. Building on an action theoretical framework, it is argued that the influence of routinization and situational context of television viewing (including the role played by others) should receive more attention. This approach is then applied to media use in households, with an emphasis on how adolescents and parents influence each other's television viewing. Event history on data from 55 Dutch households (including 86 adolescents and their parents) show that the influence of parents and their adolescent children is reciprocal, that is, not only do parents influence their children, but children also influence their parents. This influence does, however, not increase during the teenage years, nor does parental influence diminish during those years.