Artificial intelligence and automation have become pervasive in news media, influencing journalism from news gathering to news distribution. As algorithms are increasingly determining editorial decisions, specific concerns have been raised with regard to the responsible and accountable use of AI-driven tools by news media, encompassing new regulatory and ethical questions. This contribution aims to analyze whether and to what extent the use of AI technology in news media and journalism is currently regulated and debated within the European Union and the Council of Europe. Through a document analysis of official policy documents, combined with a data mining approach and an inductive thematic analysis, the study looks at how news media are dealt with, in particular regarding their responsibilities towards their users and society. The findings show that regulatory frameworks about AI rarely include media, but if they do, they associate them with issues such as disinformation, data, and AI literacy, as well as diversity, plurality, and social responsibility.