Social media platforms have been characterised by their programmability, affordances, constraints and stakeholders - the question of value and valuation of platforms, their data and features has, however, received less attention in platform studies. This paper explores the specific socio-technical conditions for valuating platform data and suggests that platforms set up their data to become multivalent, that is to be valuable alongside multiple, possibly conflicting value regimes. Drawing on both platform and valuation studies, it asks how the production, storing and circulation of data, its connection to user action and the various stakeholders of platforms contribute to its valuation. Platform data, the paper suggests, is the outcome of capture systems which allow to collapse action and its capture into pre-structured data forms which remain open to divergent interpretations. Platforms offer such grammars of action both to users and other stakeholders in frontand back-ends, inviting them to produce and engage with its data following heterogeneous orders of worth. Platform data can participate in different valuation regimes at the same time - however, the paper concludes, not all actors can participate in all modes of valuation, as in the end, it is the platform that sets the conditions for participation. The paper offers a conceptual perspective to interrogate what data counts by attending to questions of quantification, its entanglement with valuation and the various technologies and stakeholders involved. It finishes with an empirical experiment to map the various ways in which Instagram data is made to count.

December 24, 2016

Big Data and the Paradox of Diversity

Bernhard Rieder

Page range: 39-54

Abstract

This paper develops a critique of Big Data and associated analytical techniques by focusing not on errors - skewed or imperfect datasets, false positives, underrepresentation, and so forth - but on data mining that works. After a quick framing of these practices as interested readings of reality, I address the question of how data analytics and, in particular, machine learning reveal and operate on the structured and unequal character of contemporary societies, installing “economic morality” (Allen 2012) as the central guiding principle. Rather than critiquing the methods behind Big Data, I inquire into the way these methods make the many differences in decentred, non-traditional societies knowable and, as a consequence, ready for profitable distinction and decision-making. The objective, in short, is to add to our understanding of the “profound ideological role at the intersection of sociality, research, and commerce” (van Dijck 2014: 201) the collection and analysis of large quantities of multifarious data have come to play. Such an understanding needs to embed Big Data in a larger, more fundamental critique of the societal context it operates in.

II. Digital Epistemologies

December 24, 2016

The Alternative Epistemologies of Data Activism

Stefania Milan, Lonneke van der Velden

Page range: 57-74

Abstract

As datafication progressively invades all spheres of contemporary society, citizens grow increasingly aware of the critical role of information as the new fabric of social life. This awareness triggers new forms of civic engagement and political action that we term “data activism”. Data activism indicates the range of sociotechnical practices that interrogate the fundamental paradigm shift brought about by datafication. Combining Science and Technology Studies with Social Movement Studies, this theoretical article offers a foretaste of a research agenda on data activism. It foregrounds democratic agency vis-à-vis datafication, and unites under the same label ways of affirmative engagement with data (“proactive data activism”, e. g. databased advocacy) and tactics of resistance to massive data collection (“reactive data activism”, e. g. encryption practices), understood as a continuum along which activists position and reposition themselves and their tactics. The article argues that data activism supports the emergence of novel epistemic cultures within the realm of civil society, making sense of data as a way of knowing the world and turning it into a point of intervention and generation of data countercultures. It offers the notion of data activism as a heuristic tool for the study of new forms of political participation and civil engagement in the age of datafication, and explores data activism as an evolving theoretical construct susceptible to contestation and revision.

December 24, 2016

Simondon on Datafication. A Techno-Cultural Method

Mark Coté, Jennifer Pybus

Page range: 75-92

Abstract

This article proposes the techno-cultural workshop as an innovative method for opening up the materiality of computational media and data flows and order to increase understanding of the socio-cultural and political-economic dimensions of datafication. Building upon the critical, creative hacker ethos of technological engagement, and the collective practice of the hackathon, the techno-cultural workshops is directed at humanities researchers and social and cultural theorists. We conceptually frame this method via Simondon as a practice-led opportunity to rethink the contested relationship between the human, nature and technology, with a view to challenging social and cultural theory that ignores the human reality of the technical object. We outline an exemplar techno-cultural workshop which explored mobile apps as i) an opportunity to use new digital tools for empirical research, and ii) as technical objects and elements for better understanding their social and cultural dimensions. We see political efficacy in the techno-cultural method not only in augmenting critical and creative agency, but as a practical exploration of the concept of data technicity, an inexhaustible relationality that exceeds the normative and regulatory utility of the data we generate and can be linked anew into collective capacities to act.

III. Digital Methodologies

December 24, 2016

From Data Analytics to Data Hermeneutics. Online Political Discussions, Digital Methods and the Continuing Relevance of Interpretive Approaches

Paolo Gerbaudo

Page range: 95-112

Abstract

To advance the study of digital politics it is urgent to complement data analytics with data hermeneutics to be understood as a methodological approach that focuses on the interpretation of the deep structures of meaning in social media conversations as they develop around various political phenomena, from digital protest movements to online election campaigns. The diffusion of Big Data techniques in recent scholarship on political behavior has led to a quantitative bias in the understanding of online political phenomena and a disregard for issues of content and meaning. To solve this problem it is necessary to adapt the hermeneutic approach to the conditions of social media communication, and shift its object of analysis from texts to datasets. On the one hand, this involves identifying procedures to select samples of social media posts out of datasets, so that they can be analysed in more depth. I describe three sampling strategies - top sampling, random sampling and zoom-in sampling - to attain this goal. On the other hand, “close reading” procedures used in hermeneutic analysis need to be adapted to the different quality of digital objects vis-à-vis traditional texts. This can be achieved by analysing posts not only as data-points in a dataset, but also as interventions in a collective conversation, and as utterances of broader “discourses”. The task of interpretation of social media data also requires an understanding of the political and social contexts in which digital political phenomena unfold, as well as taking into account the subjective viewpoints and motivations of those involved, which can be gained through in-depth interviews, and other qualitative social science methods. Data hermeneutics thus holds promise for a closing of the gap between quantitative and qualitative approaches in the study of digital politics, allowing for a deeper and more holistic understanding of online political phenomena.

December 24, 2016

Visual Social Media and Big Data. Interpreting Instagram Images Posted on Twitter

Dhiraj Murthy, Alexander Gross, Marisa McGarry

Page range: 113-134

Abstract

Social media such as Twitter and Instagram are fast, free, and multicast. These attributes make them particularly useful for crisis communication. However, the speed and volume also make them challenging to study. Historically, journalists controlled what/how images represented crises. Large volumes of social media can change the politics of representing disasters. However, methodologically, it is challenging to study visual social media data. Specifically, the process is usually labour-intensive, using human coding of images to discern themes and subjects. For this reason, Studies investigating social media during crises tend to examine text. In addition, application programming interfaces (APIs) for visual social media services such as Instagram and Snapchat are restrictive or even non-existent. Our work uses images posted by Instagram users on Twitter during Hurricane Sandy as a case study. This particular case is unique as it is perhaps the first US disaster where Instagram played a key role in how victims experienced Sandy. It is also the last major US disaster to take place before Instagram images were removed from Twitter feeds. Our sample consists of 11,964 Instagram images embedded into tweets during a twoweek timeline surrounding Hurricane Sandy. We found that the production and consumption of selfies, food/drink, pets, and humorous macro images highlight possible changes in the politics of representing disasters - a potential turn from top-down understandings of disasters to bottom-up, citizen informed views. Ultimately, we argue that image data produced during crises has potential value in helping us understand the social experience of disasters, but studying these types of data presents theoretical and methodological challenges.

IV. Entering the Field

December 24, 2016

Group Privacy in Times of Big Data. A Literature Review

Paula Helm

Page range: 137-152

Abstract

New technologies pose new challenges on the protection of privacy and they stimulate new debates on the scope of privacy. Such debates usually concern the individuals’ right to control the flow of his or her personal information. The article however discusses new challenges posed by new technologies in terms of their impact on groups and their privacy. Two main challenges are being identified in this regard, both having to do with the formation of groups through the involvement of algorithms and the lack of civil awareness regarding the consequences of this involvement. On the one hand, there is the phenomenon of groups being created on the basis of big data without the members of such groups being aware of having been assigned and being treated as part of a certain group. Here, the challenge concerns the limits of personal law, manifesting with the disability of individuals to address possible violations of their right to privacy since they are not aware of them. On the other hand, commercially driven Websites influence the way in which groups form, grow and communicate when doing this online and they do this in such subtle way, that members oftentimes do not take into account this influence. This is why one could speak of a kind of domination here, which calls for legal regulation. The article presents different approaches addressing and dealing with those two challenges, discussing their strengths and weaknesses. Finally, a conclusion gathers the insights reached by the different approaches discussed and reflects on future challenges for further research on group privacy in times of big data.

December 24, 2016

Biographical Notes

Page range: 153-154

About this journal

Digital Culture & Society is a refereed, international journal, fostering discussion about the ways in which digital technologies, platforms and applications reconfigure daily lives and practices. It offers a forum for critical analysis and inquiries into digital media theory. The newly established journal provides a publication environment for interdisciplinary research approaches, contemporary theory developments and methodological innovation in digital media studies. It invites reflection on how culture unfolds through the use of digital technology, and how it conversely influences the development of digital technology itself.

The journal is a research platform for those who are interested in the interdisciplinary field of digital media studies. It involves topics such as New Materialism, Gamification, Surveillance and Privacy, Big Data, Sensory Ethnography, Quantified Self, Extimacy, and Digital Cartography. This however, is a non-exhaustive list, and new topics will continuously supplement these themes due to the dynamic of the research field. The journal’s goal is to create a cross-disciplinary repository on the interconnection between research fields such as media studies, cultural studies, science and technology studies, sociology, gender studies, anthropology, game studies, media/art history and information science.