journal: Journal of Transcultural Communication

Open Access Published since September 30, 2021

Journal of Transcultural Communication

ISSN: 2749-4799

Edited by: Fei Jiang, Stephen Michael Croucher

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About this journal

Journal of Transcultural Communication (JTC) provides a transdisciplinary platform for the publication of original research into theories and practices of transcultural communication in an increasingly globalizing and networking human society. Built upon the prosperous analyses on the complex relationship between culture and communication, JTC encourages original submissions reflecting theoretical approaches in intercultural communication, integrating diverse perspectives in communication between cultures, and transcending hegemonic views of global cultures.

Journal of Transcultural Communication (JTC) seeks original contributions that propose new ideas, pursue innovative research directions and methodologies from all around the world in line with its academic spirit of pursuing creative and inclusive approaches in communication and culture studies.

Journal of Transcultural Communication (JTC) publishes articles in the following categories:

Editorial
Research Articles
Special Issue/Section
Book Reviews
Roundtable

JTC presents articles of interest to researchers, teachers, students, policymakers, and practitioners in transcultural communication studies. Topics covered but not limited to:::

Philosophies of communication
Theoretical foundations for the study of transcultural communication in a globalizing context
Reflections on the paradigms and approaches of cross-cultural, intercultural and international communication
Interdisciplinary approaches into the study of transcultural communication
Diaspora and transcultural communication
Language, linguistics, and transcultural communication
Media, mediatization and transcultural communication
Digital platform, platformization, and transcultural communication
Geopolitics, public diplomacy and transcultural communication
Gender, class and ethnicity in transcultural communication
Implications of Western and non-Western cultures for the study of transcultural communication

JTC welcomes original contributions from all around the world in line with its academic spirit of pursuing creative and inclusive approaches in communication and culture studies.

Journal of Transcultural Communication is supported by Beijing Foreign Studies University's Double First Class Initiative Fund.

The journal collaborates with the ECREA Post-conference The Trajectory of Emerging Media & Technology Companies: Transnational Businesses, Transcultural Communications.

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Focus on the study of the roles, functions and structures of languages in the world
Diversity of editorial board members
Timely publication of high-quality peer-reviewed articles

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Volume 2 Issue 2

December 2022

Publicly Available July 10, 2023

Frontmatter

Page range: i-iv

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Editorial

Open Access May 10, 2023

Beyond De-Westernization: Transcultural Communication Studies Perspectives From the Global South — An Introduction

Hangwei Li, Bob Wekesa

Page range: 123-128

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Research Articles

Open Access April 17, 2023

Of Barriers and Transits: An Initial Study of Peking Opera’s First Presentations in Brazil

Esther Marinho Santana, Eddie Hanchen Feng

Page range: 129-143

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Abstract

This article discusses the first Peking Opera presentations in Brazil, in 1956. Traveling from the then-recently founded People’s Republic of China, the Chinese Art Troupe demonstrated the country’s diplomatic efforts to obtain international recognition and was enthusiastically welcomed by Brazilian audiences. After presenting the peculiar immediate reception of the touring company, we argue that although Chinese scenic conventions and aesthetics failed to be properly understood by local spectators and no apparent substantial exchanges between the highly diverse cultures of China and Brazil were reached, this episode should not be disregarded. Neglected by both Brazilian and Chinese theatrical historiographies, the incident begs to be analyzed anew. Using transcultural communications theories, we investigate this encounter to inquire what each different side shared, transgressed, and transcended.

Open Access January 31, 2023

The Somatechnics of Transcultural Communication: Transcending Boundaries and Borders in All in My Family and The Farewell

Dennis Bruining, Mingming Diao

Page range: 144-162

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Abstract

In this paper, we stage a critical discussion between somatechnics and transcultural communication studies to push the latter field beyond existing paradigms and illustrate the usefulness of somatechnics to think through (embodied) transculturality. By means of example, we analyze Hao Wu’s short documentary All in My Family (2019) and Lulu Wang’s feature film The Farewell (2019) through the lens of somatechnics and argue that these films offer an important opportunity to consider their protagonists’ contextually specific lived experiences in relation to both Western and Chinese idea(l)s of the family, parenthood, and sexuality. This is not to suggest that we juxtapose the global with the local or the West with the non-West in our analysis as two separate, identifiable categories. Rather, following Natalie Oswin (2006), we wish to examine how these films, as contemporary popular forms of transcultural communication, enable a critical discussion of “the West and non-West in all their complexity as the transnational, transcultural spaces that they are” (2006, p. 788). Approached this way, we hope to show how the films under discussion exemplify a range of somatechnologies; that is, bodies, which in the process of transcultural (un)becoming-with, materialize in a glocalized space where the global and local, West and East mutually (in)form each other and have become inextricable. In other words, our analysis of these films demonstrates how somatechnics may provide a novel way to think through the varied ways in which transculturality is both embodied and bodied forth.

Open Access March 3, 2023

Transcultural Conflicts and Pandemic: The Situation of the Chinese Community in Spain

Yuan Yao

Page range: 163-184

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Abstract

The global COVID-19 pandemic has amplified and reinforced prejudice and racism against Asians, accompanied by increased conflicts such as discrimination towards ethnic Chinese. This study analyses the discrimination and conflicts experienced by ethnic Chinese living in Spain, empirically demonstrating the causality behind these discriminations. Further analysis of the relationship between gender, age, and length of residence in the host country as variables to establish the phenomena of discrimination among ethnic Chinese. The evidence indicates that the COVID-19 pandemic has the potential to intensify prejudice and discrimination against individuals of East Asian origin (Loffman, 2020). In order to avoid the escalating conflicts of ethnic Chinese living abroad in the post-pandemic era, this study explores the reasons behind these discriminations and conflicts. This study developed the hypothesis that the racist discrimination experienced by the ethnic Chinese community living in Spain can be attributed to cultural differences. A descriptive-correlational research study that used a cross-sectional self-reported observational research design was carried out to examine this hypothesis. Based on the results, it affirms the hypothesis of this study that the racist conflicts experienced by ethnic Chinese living in Spain during the pandemic were related to cultural differences. This result provides certain reference value for a better understanding of the conflict between different cultures. Furthermore, as the COVID-19 pandemic has brought a new contextual environment to the world and ethnic Chinese are facing new situations when living abroad, this study may provide very timely insight and has strong social relevance.

Open Access April 20, 2023

Misreading of Political Discourse During Transcultural Communication

Kun He

Page range: 185-201

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Abstract

Misreading of political discourse has attracted increasing scholarly attention. However, little research has been conducted to clarify the conceptualization and investigate the mechanisms of political discourse misreading during transcultural communication. To address this gap, the present study analyzed the China–US talks in Alaska and the Belt and Road Initiative discourse based on Hall’s “encoding–decoding” model and using the critical discourse analysis method. The analysis identified three types of misreading in transcultural communication. Cultural misreading refers to interpreting another culture in light of its cultural presuppositions, cultural traditions, and ways of thinking. Oppositional misreading consciously decodes messages by adopting an opposed logic and antagonistic interpretation as a result of differentiated political, economic, and cultural stances. Accidental misreading refers to unconsciously misinterpreting political discourse by accident. This study aims to advance our understanding of political discourse by revealing its misreading mechanisms and providing additional insights for future interdisciplinary research in the fields of political communication, transcultural studies, and applied linguistics.

Open Access March 3, 2023

Understanding Transcultural Communication and Middle East Politics Through Al Jazeera Practices

Yao Guo

Page range: 202-217

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Abstract

Globalization and technological innovation have made transcultural communication more effective and more extensive. Media from Global South is challenging the traditional Western dominance with diffusion of information and ideas in fresh perspectives, spreading information and cultural products outwards while receiving them from Global North. Al Jazeera transformed the political and strategic environment by offering graphic footage and opinions to break stereotypes, change the narrative, and connect people across cultures. This article aims to analyze the transcultural journalistic practices of Al Jazeera and explore the power of transcultural communication and its impact on international politics.

Review Article

Open Access March 15, 2023

On the Origin of Transculturalism: A Study Into the Western Academic Context and its Chinese Translation

Xiaoying Zhang, Yang Sheng, Duo Jiang

Page range: 218-228

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Abstract

The concept of transculturalism has often been used to describe the increasingly complicated interactions between different cultures under the circumstances of globalization. It is also widely used in international communication and intercultural studies in China, and is often translated into different Chinese concepts such as “跨文化” “超越文化” “转文化.” How can we better understand the meaning of this concept in different academic contexts? This paper discovered that this concept was developed as criticism of post-colonialism and that of Western cultural studies reflecting a worldview that is centered on Euro-centrism. The Chinese translation of transculturalism should accordingly vary in different academic discourses. The concept is of great significance to promote cultural equality, cultural connection and respect, cultural exchange and mutual learning. However, cultural competition and western-centrism embedded in Welsch’s definition of transculturalism is worthy of attention.

Interview

Open Access March 1, 2023

Approaching Transcultural Communication and the Global South: A Conversation With Prof. Herman Wasserman

Herman Wasserman, Hangwei Li

Page range: 229-233

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Abstract

Herman Wasserman is a Professor of Journalism at Stellenbosch University, South Africa. He has published widely on media, ethics and democracy in Africa and has consulted for organizations such as the United Nations, the World Health Organization and the Centre for International Media Assistance and given keynote addresses and invited lectures at universities worldwide. He has been a visiting scholar at Indiana University, Tsinghua University, the University of Houston and the Ludwig–Maximilian University. His awards include the Georg Foster Prize from the German Alexander von Humboldt Foundation, a Fulbright Fellowship, amongst others. He is often quoted in international media and serves on the editorial boards of more than fifteen international scholarly journals. He is Editor-in-Chief of the African Journalism Studies and the Annals of the International Communication Association . He is a Fellow of the International Communication Association and an elected member of the Academy of Science of South Africa. In this interview, Wasserman talks about international inequality in communication and media studies, the importance of decolonizing communication studies, and the need to include more vantage points from the Global South in communication scholarship and knowledge production in general. Wasserman also discusses about the importance of revisiting indigenous philosophy while alerting us against romanticizing or essentializing these philosophies. He further talks about his recent works on media ethics, disinformation, and how they connect to the wider debate on topics such as information disorder in the Global South.

Ahead of Print / Just Accepted

Ahead of Print / Just Accepted

Volume 2 (2022)

Volume 1 (2021)

Issue 1

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Call for Papers
The Trajectory of Emerging Media & Technology Companies: Transnational Businesses, Transcultural Communications.
ECREA Pre-conference: Communication History section & International and Intercultural communication section (19/10/2022)
Submissions should be submitted by 15 May 2022
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Editorial

Editors-in-Chief

Fei Jiang, Beijing Foreign Studies University, China
Stephen Michael Croucher, Massey University, New Zealand

Managing Editor
Deqiang Ji, Communication University of China, China

Associate Editors
Sibo Chen, Toronto Metropolitan University, Canada
Moxiao Liu, Beijing Foreign Studies University, China
Zhan Zhang, Universita della Svizzera Italiana, Switzerland
Ruhan Zhao, Communication University of China, China
Sixian Lin, Beijing Foreign Studies University, China
Meihong Wu, Beijing Foreign Studies University, China

Commissioning Editors
Xiaoying Zhang, Beijing Foreign Studies University, China
Gianluigi Negro, University of Siena, Italy
Yi Song, Beijing Foreign Studies University, China
Ying Liu, Beijing Foreign Studies University, China

Assistant Editor
Xiaoqian Shang, Beijing Foreign Studies University, China
email shangxiaoqian@bfsu.edu.cn

Editorial Advisory Board
Barbie Zelizer, University of Pennsylvania, USA
Bo Shan, Wuhan University, China
Daria Berg, University of St. Gallen, Switzerland
Daya Thussu, Hong Kong Baptist University, China
François　Heinderyckx,　Université Libre de Bruxelles, Belgium
Gabriele Balbi, Universita della Svizzera Italiana, Italy
Giuseppe Richeri, Universita della Svizzera Italiana, Italy
Gongjun Yan, Sichuan International Studies University, China
Herman Wasserman, Cape Town University, South Africa
Janet Wasko, University of Oregon, USA
Jesse Owen Hearns-Branaman, Beijing Normal University-Hong Kong Baptist University United International College, China
Karen Arriaza Ibarra, Complutense University of Madrid, Spain
Liang Zheng, Jinan University, China
Mingxin Zhang, Huazhong Universty of Science and Technology, China
Peng Duan, Communication University of China, China
Shi Xu, Hangzhou Normal University, China
Steve J. Kulich, Shanghai International Studies University, China
Taofu Zhang, Fudan University, China
Vincent Mosco, Queen’s University, Canada
Wendy Leeds　- Hurwitz, University of Pennsylvania, USA
Youzhong Sun, Beijing Foreign Studies University, China
Yuezhi Zhao, Simon Fraser University, Canada
Yunquan Yu, Academy of Contemporary China and World Studies, China
Zhengrong Hu, Chinese Academy of Social Sciences, China

(Deutsch)

Type: Journal
Language: English
Publisher: De Gruyter
First published: September 30, 2021
Publication Frequency: 2 Issues per Year