Veröffentlicht seit 1. Mai 2014

Multimodal Communication

ISSN: 2230-6587

Herausgegeben von: Sigrid Norris

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Über diese Zeitschrift

Objective
In essence, all communication is multimodal: we use language, gesture, posture, and other non-verbal modes often at the same time to communicate. We may use many media when conducting research. We may also use creative ways of jotting down what we perceive, i.e. using poetry and other creative writing or art forms to freeze what we understand. We explain the world we investigate to others in multimodal ways.

Multimodal Communication is a venue for researchers in diverse fields of study, who are broaching communication from an interdisciplinary perspective; exploring diverse and multimodal ways to conduct research and illustrate findings. The Journal is interdisciplinary and open to papers from anthropology, through to art, math, psychology, science, sport, and beyond.

Although wide in disciplinary scope, all articles have to develop multimodality in some way. An article may use visuals/writing/sound to explore a theme; be highly theoretical and explain a philosophical point relevant to the study of multimodality; or may be based on an empirical study integrating a number of modes.

Topics
Multimodality of communication processes related to such disciplines, as

Anthropology
Art
Mathematics
Psychology
Science
Sport
Visuals
Writing
Sound
and others

Article formats
Style of exposition is not standardized, authors may send research articles, essays, visual essays or other creative pieces

Ihre Vorteile

Your benefits

Bridging between theoretical and empirical research
International outreach of the journal
Interdisciplinary methodology
Comprehensive outlook on multimodality of communication processes
Broad topics covered by the best researchers

Abstracting und Indexing

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Baidu Scholar
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Band 12 Heft 2

Juni 2023

Öffentlich zugänglich 1. August 2023

Frontmatter

Seiten: i-ii

PDF downloaden

Research Articles

24. Juli 2023

Inside the commentator’s booth: a Multimodal (Inter)action and Conversation Analysis on the production of first division football commentary on TV

Inke Du Bois

Seiten: 79-98

Mehr

Abstract

This paper discusses the linguistic features of the production of football commentary within its macrosocial contexts. It contrasts the communication of the TV production team during a football game with the live football commentary aired on TV. Applying a mixed methods analysis, it reveals how football commentary is prepared and produced in the technical setting of the commentator’s booth in a stadium. This study reveals how a medial reality of the same events concerning a goal are broadcasted in the 11 min highlight video football commentary. The author and her co-principal investigator video recorded a total of 36 h in four work settings. Finally, retrospective interviews with the commentator and head of sports of the TV station place the study in the broader social context of football as a media production. In this paper, I show how live football reporting is prepared and conducted using two different theoretical and methodological frameworks: Conversation Analysis (CA) and Multimodal (Inter)action Analysis (MMIA). Both provide insight into the synthetic verbal, non-verbal and parallel actions for the successful production of the football commentary and they also reveal the sequential structure of naturally occurring talk (CA).

22. Mai 2023

Embodied remembering in coordinated performances

Ann Tai Choe, Junichi Yagi

Seiten: 99-122

Mehr

Abstract

Drawing on multimodal conversation analysis and past literature on synchronization, this study sheds light on the temporal properties of embodied remembering , which we define as co-operative enactment(s) of a mutually-established recollectable. Our main argument is that the nature of a recollectable shapes the practical organization of embodied remembering. To demonstrate this, we investigate the phenomenon in three performance-based settings: (a) taiko ensemble rehearsal, (b) Korean TV show, and (c) ESL service-learning reflection. In each setting, participants jointly produce a (quasi-)synchronized performance, but for different purposes: to advocate one version of choral chanting against the other, to demonstrate one’s knowledge of choreographic moves and understanding of an expert correction in the pursuit of humor, and finally, to foster peer solidarity through nonserious competition. Detailed analysis uncovers varying degrees of performative precision, through which participants display their in-situ understanding of the consequentiality of achieved synchrony for the task-at-hand. The temporal unfolding of embodied remembering is locally shaped by participants’ mutual orientation to a given activity context and the nature of a recollectable. Participants’ orientation to relevant performative precision is embodied in the very way they enact the recollectable.

19. Juni 2023

Focalization and ideological meanings in a digital multimodal narrative: implications for the construction of the pedagogy of multiliteracies

Íris Susana Pires Pereira

Seiten: 123-136

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Abstract

This article aims to contribute to the construction of the pedagogy of multiliteracies. It presents a study developed to answer the following research question: How does focalization construct ideological meanings in digital multimodal narratives? A case study of a story app was developed involving multimodal critical discourse analysis. Findings reveal that focalization productively inscribes ideological meanings in the multimodal narrative through a complex layering of meanings resulting from the use of specific semiotic resources and the establishment of intermodal meaning processes. The findings suggest that focalization is a relevant dimension in the enactment of critical analysis of multimodal narratives, pointing into its importance in the enactment of the pedagogy of multiliteracies. Findings and implications are discussed with reference to extant research.

7. Juli 2023

Good brain, good concentration, good future: a critical multimodal analysis of Thai brain-enhancing lifestyle products advertisements

Andrew Jocuns, Kamolwan Fairee Jocuns

Seiten: 137-151

Mehr

Abstract

Advertisements of Thai brain-enhancing lifestyle products are analyzed in terms of their multimodal entextualization practices illustrating how they use two prominent Thai cultural tropes – discourses of Thai motherhood and of learning in Thailand. Four products were chosen: Brand’s Junior, Brand’s GenU, Peptein, and Altertide, and a lexical and multimodal analysis of their advertisements was conducted. The initial focus was on entextualization and lexical practices: naming, overlexicalization, suppression, repetition, and personalization, noting how the advertisements created relationships between text (“good brain”) and image (the thinking gesture and brain images) that index Thai cultural tropes. This analysis revealed how the products created relationships between consumption of the product and implied benefits through multimodal entextualization practices while invoking the voice of science through faux scientific diagrams, overlexicalization and repetition of images. To triangulate and augment our multimodal analysis, interviews were conducted with the assumed target audience: students, young professionals, and mothers. The interviews augmented the textual findings regarding the presence of Thai cultural tropes around discourses of Thai motherhood and learning. In manipulating relationships between text and image, these products not only take advantage of Thai cultural tropes but also evade consumer protection controls through a stronger use of image than text.

19. Juli 2023

Misunderstanding in intercultural electronic written communication in Chinese business field

Xiaoxi Guo, Mahani Binti Stapa

Seiten: 153-166

Mehr

Abstract

The prevalence of intercultural communication in the business domain has led to an increase in the occurrence of misunderstandings. The advancement of telecommunication technology and the implementation of epidemic prevention policies in various countries have resulted in electronic written communication becoming the most widely utilized method for business interactions, thereby giving rise to a significant number of misunderstandings. Hence, it is imperative to investigate the specific reasons for misunderstandings within a particular country. Given China’s prominent global position, it is crucial to conduct a thorough examination of Chinese companies and workers. Thus, this article aims to identify the sources and strategies employed to address misunderstandings in intercultural electronic written communication in China by analyzing naturally occurring electronic written communication documents and conducting interviews with Chinese businesspersons. The findings reveal that language-related and culture-related factors are the primary causes of misunderstandings. Chinese businesspersons have employed strategies such as seeking advice from familiar Chinese coworkers, engaging in further communication with the interlocutors, and modifying their own expression habits to resolve and prevent misunderstandings. Researching the distinctive forms and causes of misunderstandings in electronic written communication is essential for individuals engaged in international business to identify solutions and enhance communication efficiency by minimizing misunderstandings.

12. Juli 2023

Multimodal discursive strategies for building social, intellectual, and symbolic capital for women empowerment

Carmen Daniela Maier

Seiten: 167-177

Mehr

Abstract

The purpose of this article is to show how to identify and clarify the roles of distinctive discourses in empowering and advocacy communication meant to create bridging and bonding social capital through building new intellectual and symbolic capital. More precisely, the purpose is to explain the roles of multimodal discursive strategies employed when issues of gender equity and empowerment are communicated in corporate context, viz. in employee magazines, by world-acclaimed women professional athletes and corporate employees. For accomplishing this purpose, a series of multimodal interviews appearing in the Puma’s online employee magazines, Puma Catch Up , are systematically examined. Overall, the study suggests that especially legitimations used by successful professional women are key discursive resources for empowering women across various kinds of borders and for creating a corporate symbolic capital. By outlining how legitimations constitute empowering and advocacy discursive resources, this research work contributes with a multimodal perspective to the field of social change communication.

Ahead-of-Print / Just-Accepted

Ahead-of-Print / Just-Accepted

Band 12 (2023)

Band 11 (2022)

Band 10 (2021)

Band 9 (2020)

Band 8 (2019)

Band 7 (2018)

Band 6 (2017)

Band 5 (2016)

Band 4 (2015)

Band 3 (2014)

Band 2 (2013)

Band 1 (2012)

CiteScore	0.7	2022, Scopus (Elsevier B.V., 2023)
SCImago Journal Rank	0.260	2022, SJR (Scimago Lab, 2023; Data Source: Scopus)
Source Normalized Impact per Paper	0.711	2022, CWTS Journal Indicators (CWTS B.V., 2023; Data Source: Scopus)

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Submission
Online Submission of Manuscripts

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Insightful reviews
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Accepted papers will be published online first as DOI-citable, forward-linked articles for quickest possible visibility for the scientific community
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Submission process

All articles are double-blind peer-reviewed. To send a submission for Multimodal Communication, please go to https://mc.manuscriptcentral.com/dgmc, register and submit your contribution to the new online system
Print / online publishing

Please note

Contributions submitted to this journal must be written in clear and concise English
Only unpublished material can be accepted, and authors may not republish their paper in the same or similar form
Length of articles depends upon many things and we would like to see a variety of different kinds, formats, and styles of articles (word-count can be anywhere up to about 7,000 or even 8,000 words). What counts is the substance and how well developed the article is for what it is trying to achieve
How many images you will need will depend upon the data that is presented and the style of article chosen. Some articles may have no images at all, while others will have more images than words; and there will be much variety between these extremes. It all depends upon what is being discussed
Referencing style: De Gruyter Mouton
Formatting: Please keep formatting simple as we will re-format in-house. We prefer if you do not use templates, but a regular .doc-type file

Style guide for reviews

If you are interested in writing a review for us, please contact Shri Ramakrishnan via email at　shri018@gmail.com with the subject line ‘Multimodal Communication’
Reviews should be around 1,500 words long
Authors are responsible to gain permissions/copyright for art-work
Before submitting a paper please get familiar with our Publication Ethics Statement and our copyright agreement
Once your article is accepted you have the option to publish it open access
Our repository policy allows you to distribute 30 PDF copies of your published article to colleagues (the PDF has to include the information that it is an author's copy). Please also feel free to distribute the link to the online abstract
If you have any general questions please visit our FAQ page for journal authors

We look forward to receiving your manuscript!

Hybrid Open Access

Authors have the option to publish their article under an open access license. The standard article processing charge for a hybrid open access article is 2,000 Euro (plus VAT if applicable). Please note that corresponding authors from institutions with which we have a transformative agreement, can publish open access without paying the fee. More information on the eligible institutions and articles can be found here.

Editorial

Editorial Board

Editor
Sigrid Norris; School of Linguistics and Applied Language Studies, Victoria University of Wellington; New Zealand

Editorial Assistant
Jarret Geenen, Department of Modern Languages and Cultures, Radboud University; Netherlands

Review Editor
Jesse Pirini; School of Management, Victoria University of Wellington; New Zealand

Editorial Board

Elisabeth Adami; University of Leeds, UK
Najma Al Zidjaly; Sultan Qaboos University; Oman
John Bateman; Bremen University; Germany
Emilia Djonov; Macquarie University, NSW; Australia
Gaëlle Ferre; Chemin de la Censive du Tertre; France
Rodney H. Jones; City University of Hong Kong; China
Rick Iedema; University of Technology Sydney; Australia
Pia Lane; University of Oslo, Norway
Jay Lemke; University of California, San Diego; USA
Carmen Daniela Maier; Aarhus University; Denmark
David McNeill; The University of Chicago; USA
Meredith Marra; Victoria University of Welington; New Zealand
Sarah Pink; Loughborough University; UK
Pirkko Raudaskoski; University of Aalborg; Denmark
Martin Reisigl; University of Bern; Switzerland
Jürgen Streeck; The University of Texas at Austin; USA
Theo van Leeuwen; University of Technology Sydney; Australia
Karen Wohlwend; Indiana University; USA

(English)

Online ISSN: 2230-6587
Typ: Zeitschrift
Sprache: Englisch
Verlag: De Gruyter Mouton
Erstveröffentlichung: 1. Mai 2014
Erscheinungsweise: 3 Hefte pro Jahr
Zielgruppe: Researchers interested in multimodal communication and other related topics