Published by De Gruyter

Volume 4 Issue 1

February 2006

Issue of Review of Marketing Science

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Contents
Journal Overview

Article

February 23, 2006

An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony

John J Wiorkowski, Victoria A Gylys

Article number: 0000102202154656161036

Abstract

No methodology exists to aid the manager in empirically identifying a takeoff event in a real-time. This paper addresses this problem by developing generally applicable, simple and empirical tests for the determination of the takeoff point of a growth curve. The tests are applied to the adoption of wireless cellular telephony across 40 countries. The tests are shown to provide useful insight into the temporal development and dissemination of this technology.

February 23, 2006

Store Brand Strength

Rajeev K. Tyagi

Article number: 0000102202154656161037

Abstract

Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands. This paper shows another role of store brand that requires a relatively less strong store brand. Specifically, in a setting in which national brand manufacturers selling to a retailer attempt to engage in non-cooperative tacit pricing collusion among one another, we show that having a very strong store brand can hurt the retailer by increasing the likelihood of national brand manufacturers sustaining tacit collusion.

August 25, 2006

Magazines and their Companion Websites: Competing Outlet Channels?

Ulrich Kaiser

Article number: 0000102202154656161046

Abstract

This paper provides empirical evidence for the widespread belief that a magazine's companion website induces channel competition on its print version. The analysis is based on aggregated quarterly magazine-specific data on circulation, a broad variety of magazine characteristics, consumer characteristics and information on a magazine's website presence.The data spans the period I/1996 to IV/2004. Nested logit-type models of demand for differentiated products are used in the empirical analysis. A main result of this paper is that magazines that run an online companion on average lose 4.2 percent of their potential consumers. This effect varies substantially across different consumer age groups and across time.

About this journal

Objective

The Review of Marketing Science (ROMS) is a peer-reviewed journal whose mission is wide and rapid dissemination of cutting-edge quantitative research in marketing science and related disciplines.The journal’s focus is on topics and approaches in marketing science. Marketing science as a discipline places high value on approaches rooted in mathematics, economic theory, econometrics, statistics, and data-driven approaches.

The journal particularly encourages interdisciplinary and cross-disciplinary work from diverse fields, as long as they are related to marketing science and generate insights that can be useful to marketing academics, managers or practitioners.

ROMS emphasizes substantive results that stimulate other researchers as they pursue their work. ROMS is especially interested in papers that are on topics that are under-represented in marketing and economics journals, topics and methods that might be considered controversial or too cutting-edge for other outlets, papers that report early but potentially underdeveloped results of substantial and time-sensitive nature, and papers that offer a broad overview of new and innovative topics or approaches that do not as of yet have an established base in the literature.

The journal values two-directional rapid feedback between the editors and authors. While the review process is strictly double-blind, authors are encouraged to contact the journal, through the journal’s email link, with questions regarding fit of papers and topics to the journal, questions seeking guidance, and communication pertaining to substance and methodology of technical nature. Young researchers will find a sympathetic hands-on non-adversarial editorial team that is deeply committed to their research objectives and success. Serious research will be met with sympathetic and helpful guidance.

Senior researchers should view this journal as a community platform to promote under-represented research topics and approaches of substantial promise. Specifically, the journal strongly encourages proposals by senior researchers in marketing, social sciences, behavioral disciplines, and business disciplines for special issues, as well as workshops, symposia, or special sessions that would yield a crop of related peer-reviewed papers on topics of importance.

Practitioners with cutting edge quantitative approaches, who have been finding academic publications to be impenetrable, will find an eager editorial team that will provide guidance and assistance in making substantial methodological contributions suitable for academic readership.

Topics

Marketing Science
Marketing Management
Economics
Statistics
Quantitative Consumer Research
Behavioral Marketing and Economics Research
Experimental Marketing and Economics Research

Article formats
Original research papers, special issues

Information on Submission Process