The kinetics of oxidation of dextrose by N-bromosuccinimide (NBS) has been investigated in the presence of cationic cetyltrimethylammonium bromide (CTAB) surfactant in sulfuric acid (H 2 SO 4 ) medium. Similarly in absence of CTAB solution, the reaction followed fractional-, first-, and negative fractional-order kinetics with respect to [dextrose], [NBS] and [H 2 SO 4 ], respectively. Although the reaction mechanism remained unaltered by micelles, a typical k ψ -[CTAB] profile was observed, that is, with a progressive increase in [CTAB], the reaction rate increased, reached a maximum value, and then decreased. The results are treated quantitatively in terms of Berezin's model. Activation parameters were also evaluated and a negative value of ΔS # shows the formation of well-structured activated complex. The influence of salts on the reaction rates has also been seen. On the basis of product analysis, a pertinent mechanism is proposed.