Despite repeated, convincing indications of the individuality of experience, experience research has long been characterised by the logic of the experience economy, which assumes a comparatively simple stimulus-response mechanism. This is a major reason why even today, we know surprisingly little about what tourists actually experience and what, for them, makes an outstanding experience. Calls for a new type of experience research are accordingly becoming ever louder. The article points out the requirements to be made of such a reorientation, which in particular shifts the interplay of individual and space to the centre stage. With a focus on the experience of specific places, the opportunity arises for Geography to make a contribution to the current debate. To investigate experience in the narrow spatial context, the method of moving in situ interviews was developed.