Using the example of newspaper headlines, this paper develops a speech-act theoretic approach to aspects of meaning that can be communicated through the use of typographic means. After considering, more generally, the relationship between speech act theory and writing, analogies between prosody and typography are discussed and the claim is developed that typographic means, just as prosodic means, may function as illocutionary force indicating devices. Using Gallmann’s (1985) system of graphic means, newspaper headlines are defined, more specifically, as typographic objects indicating the (meta-textual) illocution type of an announcement of the text topic. Finally, the relationship between the grammatically determined illocution of a (sentential) headline and its typographically determined meta-textual illocution is modeled, on the basis of Searle’s (1982b) account of fictional speech acts, as an interplay of „vertical“ and „horizontal“ rules. The paper closes with a discussion of the more general question whether typographic acts are speech acts.