A twisted tape inserted in an absorber tube may be an excellent option to enhance the performance of a cylindrical parabolic concentrating solar collector (CPC). The present work is an experimental study of the flow and heat transfer with and without twisted tape inserts in the absorber tube of a CPC. Results are presented for mass flow rates of water, ṁ =0.0198–0.0525 kg/s, twist ratio, y =5–10 and Reynolds number, Re=2577.46–6785.55. In the present study, we found that the outlet water temperature, collector efficiency and Nusselt number (Nu) are higher in the twisted tapes as compared to those without the twisted tape inserts in the absorber tube of the CPC. For fixed mass flow rate of water ṁ , the T o and η increased with the decrease in twist ratio, y , and is higher in lower twist ratio, y =5, of the twisted tapes. The whole experiment was performed at the Indian Institute of Technology (ISM) in Dhanbad, India during the months of March–April 2017. Based on the experimental data, the correlations for the Nu and friction factor were also developed.