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March 13, 2024
Abstract
After the Covid-19 vaccination started, social media users created an enormous amount of content on the vaccines. Especially in the early stages of vaccination, people searched and watched YouTube videos sharing personal experiences after getting the vaccines (i.e., vaccine review videos), usually titled “I got the COVID-19 vaccine.” Few studies have examined the characteristics and impacts of vaccine review videos on viewers’ responses (e.g., likes, dislikes, comments). This study investigates the content of, and reactions to, the most-viewed Covid-19 vaccine review videos on YouTube, based on the social communication framework. A quantitative content analysis of 148 vaccine review videos revealed their unique characteristics, including source expertise, message valence, narration, and topics. Most of the videos had a positive tone, with some urging vaccination and showing pro-vaccine attitudes. Furthermore, source expertise and hybrid message types (messages conveyed in narrative and informative ways) were not significantly related to positive responses. Rather, non-expert videos received more positive responses. The findings concern the public opinions surrounding new vaccines, including related concerns and attitudes. Given the positive tone of the content, vaccine review content made by diverse groups can be encouraged by public health institutions regardless of the creators’ expertise.
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Open Access
March 1, 2024
Abstract
This study delves into the manifestation and characteristics of hate speech in the Greek online public sphere, specifically exploring its most prominent forms, namely racism, anti-immigrant sentiment, nationalism, sexism, and homophobia/transphobia. Combining quantitative and qualitative methods, the research analyzes popular Greek online news media. It aims to uncover the visibility and operational patterns of hate speech, addressing key questions about its prevalence and presentation on these platforms. Findings reveal the normalization of discriminatory speech, particularly sexism and nationalism, in the digital landscape. Moreover, distinct themes and linguistic elements associated with different forms of hate speech highlight the intertwined nature of these discriminatory expressions. This research sheds light on the pervasive nature of hate speech in Greece’s online realm, emphasizing its implications for democratic principles.
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February 20, 2024
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People increasingly access news through ‘new’, algorithmic intermediaries such as search engines or aggregators rather than the ‘old’ (i. e., traditional), journalistic intermediaries. As algorithmic intermediaries do not adhere to journalistic standards, their trustworthiness comes into question. With this study, we (1) summarize the differences between journalistic and algorithmic intermediaries as found in previous literature; (2) conduct a cross-media comparison of information credibility and intermediary trustworthiness; and (3) examine how key predictors (such as modality, reputation, source attribution, and prior experience) affect the trustworthiness and credibility assessments. Results from a quasi-experimental online survey (n = 485) confirm that recipients assess journalistic intermediaries more positively than algorithmic intermediaries and audio more positively than text intermediaries. Furthermore, we found reputation and information credibility to be the most important predictors of intermediary trustworthiness, while general media trust is the most important predictor of information credibility. Implications and directions for future research are discussed.
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Open Access
February 6, 2024
Abstract
In recent research, the concept of “media diets” has received increased attention. However, the concept remains vague and not fully developed, and rarely, if at all, do researchers ask citizens about their perceptions of their own and others’ media diets. With the ongoing transformation of the media landscape, there has never been a more pertinent time to explore these perceptions, which this research intends to do. The main goal of this paper then is to identify recommendations addressing recently voiced concerns about news consumption patterns in contemporary society to relevant stakeholders. Empirically, the study is based on a series of focus group interviews with younger (18–25 years old) and older (over 55) adults in five European countries (Germany, Poland, Romania, Spain, and the UK). Our results show important cohort differences as well as cross-country similarities, which are pertinent insights for the formulation of stakeholder recommendations.
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January 26, 2024
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January 26, 2024
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During presidential campaigns, party members often operate Facebook pages or groups concurrently with the official communications of their respective political parties. However, there is limited evidence regarding the true motivations of these partisans, and how their efforts supplement the online strategies of the parties. Our study is based on interviews conducted with party members who ran Facebook pages to support a candidate during the 2022 French presidential campaign. It sheds light on how they managed their Facebook pages, often autonomously, to serve as supplementary tools to their grassroots tactics and ultimately to bring the campaign closer to the voters. This finding highlights the emergence of a hybrid model of online campaign organization, the partisan-managed campaigning model, which challenges both the traditional top-down model, in which the campaign is managed by the central party, and the more recent citizen-initiated campaign model.
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January 25, 2024
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The COVID-19 pandemic caused university education to transition from face-to-face contacts to virtual learning environments. Young adults were forced to live an entirely new life online, without valuable and enjoyable social interaction. We examined subjective perspectives towards life online during the pandemic. We identified four viewpoints about life mediated by computers. Two viewpoints express “struggling”: Viewpoint 1 (Angry, Depressed and Overwhelmed), and Viewpoint 3 (Restricted to and Overwhelmed by Virtuality). A third feeling-state conveys experiences of “surviving”: Viewpoint 4 (Isolated and Powerless in Convenience). Surprisingly, Viewpoint 2 is about “thriving” (Comfortable and Convenient Routine with Computers). The research shows that virtualization, confinement, and anxiety are taking a toll on the mental health of some members of the younger generation, while at the same time other members feel they are thriving in a situation of limited resources, virtuality, and reduced face-to-face human interaction.
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Open Access
January 16, 2024
Abstract
In the current media landscape, it is becoming increasingly difficult for citizens to rely on trustworthy information, not least because reliable facts are mixed with dubious claims, unsubstantiated opinions, or outright lies. The ability to distinguish factual from other types of mediated information is becoming increasingly crucial, but we know little about how well-equipped citizens are to make these distinctions. In an original survey study conducted in ten European countries, we asked respondents whether they considered six different statements relating to the European Union to be factual or opinion statements. Our results show that citizens have considerable difficulties in correctly identifying both factual information and opinions. Next to pre-existing judgements, we identify media-related, political, and sociodemographic factors that influence categorisation accuracy. We discuss our findings in relation to citizens’ perceptions of journalistic credibility and their information literacy as well as ongoing debates about the effectiveness of fact-checkers on social media.
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January 16, 2024
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January 11, 2024
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December 5, 2023
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In October 2019, the Belgian government announced the opening of an asylum center in a former retirement home, leading to civic and political protest that escalated into arson. We examine the construction of the events before, on, and after the arson by analyzing 135 articles from Flemish newspapers, the public broadcaster’s news website, and alternative media between October 25 and November 30, 2019 using qualitative content analysis. Our analysis emphasizes journalists’ role as gatekeepers, deciding which actors get access and legitimation in media coverage. Focus is on the dynamic process of how events become discursively constructed through the interventions of journalists and their sources attempting to gain primary definer status. Our analysis confirms that institutional sources remain more likely to achieve primary definer status in legacy news media. Alternative media perform similar discursive interventions as legacy news media but utilize them to provide access and legitimacy to different actors and standpoints. In the first days of news coverage, in particular, the narratives developed in right-leaning alternative media seemed to spread in legacy news media. In the following days, governmental actors and experts, through their interventions in legacy news media, were able to steer the discourse in a different direction.
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December 5, 2023
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The proliferation of online disinformation has become of major societal concern. Because of online programmatic algorithms, brands may find their ads running on disinformation websites alongside disinformation. In this experimental study (N = 617), we investigate people’s brand-related and news-related responses in this context. Results show that when an advertised brand is displayed on the same webpage as a disinformation article, brand attitude and brand trust are negatively affected; this effect is even more pronounced when the brand is thematically congruent with the disinformation article. This suggests that brands (especially congruent ones) might be contaminated by disinformation. In addition, presenting an ad alongside a disinformation article increases the credibility of the article, as well as people’s level of agreement with the article’s content. This seems to suggest that advertising can lend validity to disinformation and amplify its (harmful) effects. These results have important and timely managerial and societal implications.
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October 14, 2023
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Since its early days, the labor movement has considered itself to be surrounded by a hostile bourgeois public and sought to counter this with a party press. As a result of the Cold War, Western social democratic parties abandoned in part their traditional beliefs about demarcation. Nevertheless, with the International Federation of the Socialist and Democratic Press, an organization emerged from 1951 to 1982 that manifested separation from the bourgeois public sphere. Drawing on an analytical framework derived from counterpublic theory, this article analyzes ideas and practices developed by members of the organization linked to the Socialist International. The analysis of archival sources reveals that social democratic journalists and publishers remained wedded to the idea of a socialist press countering a hostile public sphere. However, the ideas and practices were mostly limited to strategies aimed at adapting to the existing media structures and only later included media policy approaches.
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Open Access
September 22, 2023
Abstract
Misinformation perceptions related to global crises such as COVID-19 can have negative ramifications for democracy. Beliefs related to the prevalence of falsehoods may increase news avoidance or even vaccine hesitancy – a problematic context for successful interventions and policymaking. To explore how misinformation beliefs developed over a six-month pandemic period and how they corresponded to (digital) media preferences and selective exposure to the news, we rely on a five-wave panel survey conducted in the Netherlands (N =1,742). Our main findings show that misinformation perceptions got more pronounced as the pandemic evolved. Social media use related to more pronounced misinformation beliefs within waves, whereas mainstream news use corresponded to less pronounced misinformation beliefs. An important implication for journalists and policymakers is to lower the over-time accumulation of misinformation perceptions, for example, by increasing transparency and acknowledging “honest mistakes.”
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September 8, 2023
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Just as burnout is manifested through changes in behavioural and communication patterns, it is important to examine whether certain aspects of communication can affect student burnout development. Therefore, this study aims to investigate the relationship between communication and academic burnout. To achieve this, the study proposes an integrated model examining the effects of three communication dimensions – support from academic staff, support from colleagues, and participation in decision-making – on four different dimensions of academic burnout, as well as students’ overall burnout. The model is tested using structural equation modelling (SEM) analysis. High coefficients of determination regarding particular burnout dimensions validate the strength of the proposed model. The results show that support from academic staff and support from fellow students significantly and negatively influence academic burnout, and might be instrumental in its reduction. Unexpectedly, participation in decision-making is shown to be positively related to academic burnout.
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August 19, 2023
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The purpose of this research is to examine how a national minority, in our case Israeli Arabs, perceives its representations in the media during a global pandemic. The importance of this research is in gaining a better understanding of the perceptions of such minorities during global crises so that it can serve as a framework for various similar studies. Israeli Arabs were perceived as those who did not obey the instructions of the Ministry of Health and the government of Israel during the pandemic. Therefore, this study asks: “How and in what ways do Israeli Arabs perceive their representations in the media during the COVID-19 pandemic?” Semi-structured in-depth interviews were used to answer this question. The findings show that the interviewees believe that the media did not represent them properly but in a stereotypical way, and that the government and media should have adjusted health instructions in a way that is compatible with their culture. The research concludes that the media have the responsibility of ensuring an overall representation of minorities that is adequate and positive.
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July 13, 2023
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Employing mapping research, this study mapped the populations of environment-focused social media, audiovisual media and art, in Sweden, over a one-year period. The study explored what is being communicated about the environment in Sweden in these fields, by whom, and how it circulates in diverse communicative spaces. The research identified 502 units across the three fields and a multitude of voices addressing environmental issues through these fields. These channels and voices give visibility to diverse topics and perspectives about the environment and human-nature relations. Simultaneously, there is considerable homogeneity, as a majority of the identified social media, audiovisual media and art units clearly align with ecocentric positions that contest the hegemony of anthropocentrism. These ecocentric voices strongly oppose the dominance of human-centered apprehensions of nature that legitimate nature’s exploitation and the drainage of natural resources for economic profit. Instead, they argue for structural changes promoting environmental protection and the rebalancing of human-nature relations.
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July 11, 2023
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The “smart village” flourishes – at least in policy papers that envision the revitalization of rural areas through the civic deployment of networked media and telecommunications. Yet, while such aspirations are widespread, little is known about the views of those tasked with supervising and supporting digitally driven public participation for rural progress. To address the lack of insight into what these intermediary administrators conceive as catalysts and challenges for the realization of smart village conceptions, we surveyed representatives of regions in Germany who oversee rural development schemes, most notably within the European LEADER framework. For these key actors, digital participation does not mainly hinge on broadband access and IT availability. Instead, they emphasize the importance of human and administrative resources as well as multi-actor collaboration, which we discuss in terms of digital readiness, digital willingness, and digital activity. Building the smart village, we conclude, seems not so much a matter of technological infrastructure, but rather of sociotechnical infrastructuring.
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June 15, 2023
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Information avoidance is a prevalent communication phenomenon that is less well understood than information seeking. The present study adopts a social-normative perspective on information avoidance as social norms are powerful drivers of behaviors. We aim to separate various types of avoidance-related norms and examine how they relate to information avoidance intentions about the COVID-19 vaccination. Our online survey of a stratified sample of the German population ( N = 1,508) revealed that there are personal and societal-level injunctive, descriptive and subjective norms. Except for societal-level descriptive norms, all norms were related to increased avoidance intention. Personal-level norms were revealed to be more important than societal-level norms in predicting avoidance behaviors.
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June 15, 2023
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This study investigates young consumers’ reliance on social media influencers (SMIs) in the context of social commerce. With regard to the four streams of influencer endorsement – influencer credibility, influencer attractiveness, match-up, and meaning transfer – we propose that they can either lead to a direct consumer reliance on SMIs’ suggestions for their purchasing decisions, or that attitudes toward SMIs mediate the relationship. By integrating both directions of partial- and no-attitude mediation, the proposed model explores all associations in order to better understand connections and driving forces between endorsement streams, attitudes, and reliance. We introduce the concept of reliance on SMIs, understood here as the degree to which young individuals base their preferences, lifestyles, and purchasing decisions upon SMIs. A research model was validated by examining 809 young individuals. The results reveal that attitude formation is affected by all four endorsement streams, and fully mediates the relationship between these endorsement streams and young people’s reliance on SMIs. The differentiated reliance levels by gender and age confirm that females and teenagers tend to rely more on SMIs. The current study offers the first evidence for a relationship between the four endorsement streams and reliance on SMIs via attitude formation in the context of social media networking, as well as the association of reliance with sociodemographic characteristics.
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The discrepancy between children’s actual amount of viewing time and parents’ accounts of their concerns, rules, and parental mediation choices has been documented in empirical research, and typically interpreted through the lens of the Uses and Gratifications theory – showing how parents change their attitudes towards screen media in order to satisfy their own needs. Based on a qualitative longitudinal research project, including app-based media diaries, with 20 families with at least one child aged eight or younger, we aim to make two contributions to the literature. With regard to theory, we aim to highlight the heterogeneous and contingent ways of balancing the place of digital media in children’s lives that arise from parents navigating screen time discourses, social pressures, and daily schedules. With regard to methods, we argue for the combination of qualitative data and app-based media diaries to contextualise and interpret potential discrepancies between reported screen time and parental anxieties or hopes about digital media.
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May 11, 2023
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Individuals with populist radical-right (PRR) attitudes seem particularly inclined to spread disinformation. However, it is unclear whether this is due to the large amount of disinformation with a PRR bias or a general tendency to perceive disinformation as credible and/or spread it further. This study explores (1) effects of a PRR bias on perceived message credibility and likelihood of spreading disinformation, (2) the extent to which perceived message credibility mediates the spread of disinformation, (3) effects of PRR attitudes on the perceived message credibility of biased disinformation, and (4) whether a PRR bias of disinformation explains the spread of disinformation by individuals with PRR attitudes despite a lack of credibility. An online experimental study (N = 572) in Germany showed that the spread of disinformation is mediated by perceived message credibility of disinformation. PRR attitudes positively predict perceived message credibility regardless of whether it is biased or unbiased disinformation.
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Abstract
In many countries, science is challenged by science-related populism, which deems the common sense of “ordinary people” superior to the knowledge of “academic elites”. Individual support for science-related populism can be associated with people’s communication behavior: On the one hand, people who hold science-related populist attitudes may inform themselves differently about science; they may even be disconnected from societal discourse around science. On the other hand, they may communicate more actively on social media and in interpersonal conversations. We test this using nationally representative survey data from Switzerland. Results show that science-related populists use TV and social networking sites more often to get information about science. They are also more likely to communicate about science in social media comments. However, science-related populist attitudes are not associated with a general preference for social media over journalistic media. Science-related populism has thus not (yet) fueled a “science-related public disconnection”. We also run multiverse analyses, which show further nuances of our results, and discuss implications for science communication.
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March 24, 2023
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The author thematizes the operation of the political market of attention that is propelled by the willingness of citizens to credit populist leaders with their digital political labour. Mutual, nevertheless unequal, exchange of attention leads to the formation of a spiral of attention. Its expansive character is sustained by the strategically subsidized recognition of populist leaders. Accumulated attention, i. e. attention capital, is the resource that is used to maintain populist networked public spheres, while citizens are proletarianized: they are invited to apply their labour power to distributing political ideas but are pevented from evaluating the influence of competing public actors.
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March 22, 2023
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In times of crisis and social turbulence, the mass media play a crucial role. This becomes particularly evident in economic crises within the European Union. The (biased) way the crisis is reported shapes people’s understanding of the crisis and the parties involved. In this study, the coverage of the Greek sovereign debt crisis in the German newspapers BILD , Die Welt , Frankfurter Allgemeine Zeitung , Süddeutsche Zeitung , tageszeitung and Der Spiegel (online) is examined for the quality criteria relevance, neutrality, balance, and analytical quality. The results show that the reporting is appropriate to the relevance of the topic, but shows deficits in the criteria of balance, neutrality, and analytical quality. During the study period, coverage focuses on a small number of topics, journalists include their value judgments in news and reports. Overall, there is an obvious media bias against the Greek government’s position.
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March 15, 2023
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This study aims to understand how and why emerging adults come into contact with food media messages, and what they perceive as positive and negative outcomes related to food literacy. Seven focus groups, stratified by gender and socio-economic status, with 37 emerging adults aged between 18 and 25 were conducted. Photovoice was used to reflect on participants’ real-life food media experiences. Findings reveal that food media consumption is a combination of actively searching and incidentally encountering. The results suggest that food media messages attract emerging adults’ attention by bringing content in an entertaining, engaging, and appealing way, and featuring popular food personalities. Finally, food media messages were perceived to both enhance and distort food literacy. The results show how food media messages for food literacy interventions can be designed in order to attract emerging adults’ attention and fulfill their specific needs.
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March 11, 2023
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High levels of threat and uncertainty characterize the onset of societal crises. Here, people are exposed to conflicting information in the media, including disinformation. Because individuals often base their news selection on pre-existing attitudes, the present study aims to examine selective exposure effects in the face of a crisis, and identify right-wing ideological, trust-, and science-related beliefs that might influence the selection and sharing of disinformation. A representative survey of German internet users (N = 1101) at the time of the COVID-19 pandemic outbreak showed a confirmation bias in crisis-related news selection and sharing. It revealed right-wing authoritarianism and political mistrust as significant predictors of disinformation selection. The influence of social dominance orientation, mistrust in politics, and perceived certainty of knowledge were significant for sharing disinformation. The present results extend previous knowledge about people’s (dis)information behavior in times of crisis, and shed light on groups particularly vulnerable to disinformation.
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March 8, 2023
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The aim of the article is to examine the representation of ageing in selected issues of the Polish women’s magazine Twój Styl . With reference to Wolf’s concept of the “beauty myth,” the article argues that ageing is presented as a threat to women’s psychological integrity. Although the theme of old age is rarely directly addressed in the magazines, its presence is implied in the advertised anti-age beauty products. Based on semiotic theory and Cognitive Metaphor Theory, the paper demonstrates that the advertising of anti-ageing beauty products serves the function of controlling ageing female bodies, which are positioned outside of the mainstream concept of femininity.
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March 1, 2023
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A number of previous studies have documented the link between media literacy and civic or political participation, and some researchers argue that the advancement of media literacy may encourage citizens to take part in addressing various issues of societal concern. However, the previous studies tend to include relatively few civic or political activities in the measurements and do not demonstrate in detail how different dimensions of media literacy are related to particular forms of participation. This study addresses these issues using survey data from Latvia (N = 871). The results show that a link between media literacy and civic participation exists, but media literacy explains a relatively small variance in civic participation activities. We advocate caution when considering whether media literacy itself promotes civic participation, because other phenomena, which further studies should explore, could contribute to both media literacy and civic participation. While acknowledging the general importance of media literacy, this paper argues that individuals with these skills do not necessarily use them for civic participation, and that increased levels of media literacy may not offset the structural reasons for low civic activity in a society.
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Open Access
March 1, 2023
Abstract
How the media influence the trust that citizens have in institutions such as politics and science seems more important than ever, given the decline of institutional trust in Western societies, and the increasingly diversified media landscape. This paper focuses on the relationship between media repertoires, institutional trust, and two socializing contexts (parents, social networks). Applying Latent Class Analysis, this paper examines (a) how parental socialization and social networks predict membership of media repertoires, and (b) how repertoires are associated with levels of institutional trust. Outcomes reveal five distinct media repertoires, among which the emerging type of cross-media news consumers. Membership of repertoires is associated with both parental socialization and social networks. There are clear differences in the levels of institutional trust among media repertoires: Popular media omnivores and quality news consumers have the most trust; the non-print-oriented the least.
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February 25, 2023
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This research aims to gain insight on the perception that minors have of viral challenges as an entertainment format and the motivations behind their participation in this digital entertainment phenomenon. A qualitative study was performed by way of twelve focus groups with sixty-two minors aged between eleven and seventeen years from Spain. For minors, viral challenges represent a form of entertainment in an interactive context, perceived as innocuous, ephemeral content from which nothing more is required than for the user to have a good time. This appears to lead the minors interviewed to ignore the meaning and origin of the viral challenges they visualise and share, neither do they regard this to be necessary. It is also important to underline the relativisation of risk and danger in favour of spectacularisation and virality.
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February 24, 2023
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In 2019–2020, Israel went through three consecutive elections in less than a year on grounds of alleged corruption by Prime Minister Netanyahu, and his lack of ability to form a coalition. This study aims to contribute to analyses of the media mobilization/malaise effect by examining the impact of such a prolonged period of campaigning on citizens’ political behavior. Thus, we conducted six online surveys using a longitudinal sample of Israeli society before and after each election. The analysis found that, despite participants’ testimonies that they were increasingly “tired of dealing with elections,” there was a significant increase in participants’ reported certainty in their vote, news consumption, participation in online political discussions, and level of political efficacy between the elections. Next, a multivariate analysis aiming to explain variations in voters’ political efficacy found that political trust, participants’ reported certainty about their vote, and political interest all explained high levels of political efficacy. The analysis provides one of the strongest reinforcements to date regarding the validity of political mobilization theory, demonstrating its relevance under challenging conditions. We discuss further implications and generalizability of our findings.
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February 16, 2023
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Since 2009, the Norwegian public service broadcaster NRK has produced a number of slow TV shows. Some of the programmes have had a surprisingly big success in terms of public engagement and audience share even though the majority of the audience was from the oldest age groups. These programmes are not only slow, lasting a long time and lacking dramatic development and progress, they also engage in a particular, traditional version of national identity. The current article argues that, through slow TV, the Norwegian public service broadcaster has found a new way to reflect a particular version of Norwegian identity and to tap into the central values of Norwegian culture. Taken together, the shows cover all regions of the country—the coastal areas as well the inlands and mountains. In terms of representation, the programmes highlight nature and traditional Norwegian values such as closeness to nature, rural life, and “friluftsliv” (living the outdoor life). Urban areas and the non-white population are conspicuously absent.
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February 2, 2023
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Recent research explores the high proliferation of conspiracy theories about COVID-19 vaccination, and their potential effects within digital media environments. By means of a 2 × 2 experimental design (N = 945) conducted in Romania, we explore whether exposure to media messages promoting conspiracy theories about vaccination versus media messages debunking such conspiracy narratives could influence people’s intention to either support or argue against vaccination in front of their friends and family (interpersonal influence). We also analyze the moderation effects of education and critical thinking. Main results show that both conspiracy and counter-conspiracy media content about vaccination negatively affect people’s willingness to discuss the topic with others, which offers support for a silencing effect. Education and critical thinking moderate the main effects, but only to some extent and in certain experimental conditions.
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January 21, 2023
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The last few years have seen the development of a new line of research around the relationship between digital platforms and activism. The influence of the internet and social media on the civic and political engagement of young people in particular has become clear. Digital platforms perform in this regard a set of functions crucial to activism in terms of communication, mobilization, and logistics. These are indispensable tools, especially to young people belonging to informal structures. Digital platforms have also been shown to facilitate emotional and solidarity networks thus fostering a sense of community and a strengthening of collective identities. In this article we aim at examining this aspect based on in-depth interviews with young activists conducted in Portugal during a three-year project (2020–2022). We have concluded that, especially in certain activism contexts involving social groups of neglected or non-normative identities, digital platforms function as a crucial empowerment tool. These are linked to the emotional support for and recognition of the identities of these young people, incentivizing the creation of fields of political and social intervention.
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Open Access
January 6, 2023
Abstract
This paper focuses on a methodological question regarding a content analysis tool in populism studies, namely the explicit and implicit populism approach. The study argues that scholars adopting this approach need to conduct content analysis simultaneously on different coding unit lengths, because the ratio of explicit and implicit messages varies significantly between units such as single sentences and paragraphs. While an explicit populist message consists of at least one articulated dichotomy between the “good” people and the “harmful” others, implicit populism implies that only one of the core features of the populist style is present: either people-centrism or antagonism. Due to the often fractured and occasionally dichotomous nature of populist styles, this research revolves around the idea that the explicit and implicit populist content analysis method should be performed on coding units of different lengths, as these units can yield significantly different results in the detection of populist styles. Hybrid content and statistical analyses were operationalized to scrutinize to what extent explicit, implicit, or non-populist styles change in three coding unit types with diverging lengths. The outcome supports the following suggestion: Explicit and implicit populism demand scrutiny simultaneously on one narrow and one extended textual unit.
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December 21, 2022
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Studies of mediation practices typically focus on parental mediation, but during adolescence parents’ impact decreases relative to that of peers. This study compares perceived parental and peer mediation in the context of media portrayals of risk behavior and adolescents’ perceptions thereof. A cross-sectional survey was conducted among 278 adolescents aged 12 to 17 (M = 14.18, SD = 1.62, 51.4 % girls) using Hayes’s process macro (model 4) to investigate direct and indirect associations between mediation, media-related cognitions, and social norms. Findings indicate that perceived parental and peer mediation are related to adolescents’ media-related cognitions and perceived social norms in equally important but different ways.
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March 25, 2022
Abstract
This study investigates the underlying mechanisms of how young adolescents process social advertising (i. e., advertising on social networking sites which shows how many and which of the user’s friends have ‘liked’ the brand’s page). Particularly, two experiments examined the role of brand trust in adolescents’ attitude formation and how brand trust is predicted by theories of social proof and persuasion knowledge. In addition, the moderating role of brand familiarity and brand value is investigated. The first experiment (N = 142) showed that higher brand trust was induced for social advertising for unfamiliar but not for familiar brands through the principle of social proof. This means that friends’ likes may reduce uncertainty and increase trust in unfamiliar brands through social advertising, something which enhances brand attitudes. Persuasion knowledge could not explain the effects of social advertising. The second experiment (N = 72) showed that social advertisements are more effective for brands that are symbolic (versus non-symbolic). Managerial and policy implications regarding social advertising targeting adolescents are discussed.