This essay reviews some new books on the Argentine upper and middle classes. Those on the elite and the duel focus on the Argentine belle époque from the end of the nineteenth century until the 1930s, the book on the middle class studies the emergence of this class in the 1920s until the crisis at the beginning of the 21st century. The common focus of all these books is a cultural perspective. The authors do not analyze the political and economic situation of the respective classes but rather the origins and the formation of a group identity. The presented works question some widespread stereotypes of Argentine society from a cultural perspective.