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. And it is in such cross-cultural interaction that Lin Yutang developed his philosophical notion of youmo as ‘‘tolerant irony’’ based on the Taoist ironical stance to- wards life as well as the Confucian ‘‘Spirit of Reasonableness.’’ Keywords: humor/‘youmo’; translation; Chinese cross-cultural; Lin Yutang 1. Introduction To non-Chinese speakers, the Chinese term youmo may not have an ex- plicit relation with ‘humor.’ To Chinese speakers, youmo, or ‘‘幽默,’’ has Humor 20–3 (2007), 277–295 0933–1719/07/0020–0277 DOI 10.1515/HUMOR.2007.014 6 Walter de Gruyter become such


influences on Yuan China: Cross-Cultural Transmissions in the 13th and 14th Centuries” convened at Binghamton University on 20 and 21 November 2009”—Pref. 1. China—Civilization—Foreign influences. 2. China—Civilization—960-1644. 3. China—History—Yuan dynasty, 1260-1368. 4. Eurasia—Civilization. I Rossabi, Morris. II International Workshop “Eurasian influences on Yuan China: Cross-Cultural Transmissions in the 13th and 14th Centuries” (2009 : Binghamton, NY) DS752.3 E88 2013 ISBN 978-981-4459-72-3 (soft cover) ISBN 978-981-4459-73-0 (e-book, PDF) Cover


bibliographical references and index. 1. Education, Bilingual–China–Cross-cultural studies. 2. Bilingualism–ChinaCross-cultural studies. I. Feng, Anwei LC3737.C6B35 2007 370.1170951–dc22 2007000086 British Library Cataloguing in Publication Data A catalogue entry for this book is available from the British Library. ISBN-13: 978-1-85359-992-7 (hbk) ISBN-13: 978-1-85359-991-0 (pbk) Multilingual Matters Ltd UK: Frankfurt Lodge, Clevedon Hall, Victoria Road, Clevedon BS21 7HH. USA: UTP, 2250 Military Road, Tonawanda, NY 14150, USA. Canada: UTP, 5201 Dufferin Street, North York

’, Cross Cultural Management: An International Journal, vol. 17 no. 3, pp. 223-243. Gesteland, R.R. (2001) Cross-Cultural Business Behavior. Marketing Negotiating and Managing Across Cultures, Copenhagen: Copenhagen Business School Press. Gupta V. and Wang J. (2004), `The Transvergence Proposition Under Globalization: Looking Beyond Convergence, Divergence and Crossvergence`, Multinational Business Review, vol. 12 no. 2, pp. 37 - 58. Gursoy, D., Chi, C. and Karadag, E. (2013) `Generational differences in work values and attitudes among frontline and service contact

of International Marketing, Vol. 17 No. 3, pp. 21-38 Cannon J.P., Perrault W.D. (1999), Buyer-seller relationships in business markets, Journal of Marketing Research, Vol. 36, No. 4, pp. 439-460 Chow R.P.M., Yau O.H.M. (2010), Harmony and cooperation: their efects on IJV performance in China, Cross Cultural Management; An International Journal, Vol. 17 No. 3, pp. 312-326 Coudounaris D. (2011), Infuences of Managerial Drivers on Export Sales Units' Performance of Small and Medium-Size Enterprises, Journal of Global Marketing, Vol. 24, Issue 4, pp. 324-344 Das. T

, Romania, Russia and China. Cross-Cultural Research: Th e Journal of Comparative Social Science, 46 (4), 394-416. Petrova, P.K., Cialdini, R.B., & Sills, S.J. (2007). Consistency-based compliance across cultures. Journal of Experimental Social Psychology, 43 (1), 104-111. Ranney, S. (1992). Learning a new script: An explanation of sociolinguistic competence. Applied Linguistics, 13 (1), 25-50. Schank, R.C. & Abelson, R.P. (1977). Scripts, plans, goals and understanding: An Inquiry into human knowledge structures. Hillsdale: Erlbaum. Schwarz, N. & Clore, G.L. (1983). Mood

. 2015. “The Bloomberg Innovation Index.” Online: (accessed: February 22, 2017). Business Performance Management. 2017. AHP Excel Template with Multiple Inputs. Online: (assessed: August 10, 2017). Chang, Eunmi and Susan M. Taylor. 1999. “Control in Multinational Corporations (MNCs): The Case of Korean Manufacturing Subsidiaries.” Journal of Management, 25, pp. 541-565. Dong, Keyong and Ying Liu. 2010. “Cross-Cultural Management in China: Cross

PREFACE The essays in this volume derive from an International Research Workshop entitled “Eurasian Influences on Yuan China: Cross-Cultural Transmissions in the 13th and 14th Centuries” convened at Binghamton University on 20 and 21 November 2009. Professors John Chaffee (of Binghamton University), Ralph Kauz (now at Bonn University), Angela Schottenhammer (now of Ghent University), Tansen Sen (of Baruch College of the City University of New York), and Mathieu Torck (of Ghent University) had conceived of the need for such a workshop, and Professor Chaffee, with

on multilingual practices in a borderland school Journal of Multilingual and Multicultural Development Li, Mingjiang. 2014. Local Liberalism: China’s provincial approaches to relations with Southeast Asia. Journal of Contemporary China 23(86). 275–293. 10.1080/10670564.2013.832530 Li Mingjiang 2014 Local Liberalism: China’s provincial approaches to relations with Southeast Asia Journal of Contemporary China 23 86 275 293 Li, Xuemei. 2015. International students in China: Cross-cultural interaction, integration, and

human sciences as well in the Chinese New-Period. Owing to the much weaker institutionalization of semiotic scholarship as well as to the stronger curiosity for reevaluation of western semiotics Chinese cross-cultural semiotics could have been disconnected from the competitive system of the international semiotic world . i4 . Chinese Semiotic Studies Youzheog Li as well; namely semiotics there has not yet become a means for winning academic power or benefits of any kind in China; or, the cross-cultural semiotics there would not have been dominated by any