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Mediatization theory and digital media NIELS OLE FINNEMANN E-mail: finnemann@imv.au.dk Abstract In the 20th century, the term “media logic” was introduced to denote the influence of independent mass media on political systems and other institu- tions. In recent years the idea has been reworked and labeled “mediatiza- tion” to widen the framework by including new media and new areas of application. In Section Two the paper discusses different conceptualiza- tions. It is argued that even if they bring new insights, they cannot be unified into one concept, and that

it 6/2009 Schwerpunktthema Mobile Digital Media: Challenges and Opportunities Mobile Digitale Medien: Herausforderungen und Chancen Hidir Aras, Sebastian Feige, Rainer Malaka, Benjamin Walther-Franks, Dirk Wenig, University of Bremen Summary The use of digital media in mobile surroundings has a massive influence on the type of content consumed and produced, its presentation form and how interactive access is guaranteed in such mobile contexts. To fully leverage the possibilities that digital media offer in mobile use, it is necessary to understand this influence