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>>> Afterword Digital Affectivity Virtual technologies authorize action at a distance. Cruise missiles. Immersive Virtual Reality. Telerobot- ics. Webcams. All are forms of applied science that trade in what were once the realms of magic and the divine. These technologies operate within a highly me- diatized, increasingly screen-based commodity culture, many members of which live in awe of the spectacle and appearance as experience. Such individuals are pro- pelled by an implicit but dominant belief system within which “for one to whom the real world


The “affective” turn has enabled many scholars to theorise media representations not only as texts that can be distantly decoded but also as a matter of emotional attachments, intensities of feelings, synesthetic sensations, and embodied experiences. Yet, what has been less often theorized is how this affective meaningmaking is (re)shaped by the dynamic and interactive nature of social networking systems such as Facebook or Twitter. How do images and the affective qualities that “stick” to them, travel and transform through user engagement where “users grab images and technologies by which they are grabbed in return” (Paasonen, Carnal Resonance 178; Senft 2008). We aim to explore this question further through examples of humorous images from the January 2017 Women’s March, considered within the digital contexts of Facebook and Twitter. Social movement scholars argue that emotional engagement can be a powerful and positive motivating factor in getting people involved in political life, and we here suggest that these humorous images can move the reader in new critical directions, encouraging them to challenge systems of inequality and oppression in contemporary society.

Affect, Metaphysics and Post-Cinema


The paper engages with what we refer to as “sensitive media,” a concept associated with developments in the overall media environment, our relationships with media devices, and the quality of the media themselves. Those developments point to the increasing emotionality of the media world and its infrastructures. Mapping the trajectories of technological development and impact that the newer media exert on human condition, our analysis touches upon various forms of emergent affect, emotion, and feeling in order to trace the histories and motivations of the sensitization of “the media things” as well as the redefinition of our affective and emotional experiences through technologies that themselves “feel.”


The purpose of this paper is to investigate how digitalization affects vertically related content industries with the threat of piracy. We construct a model of vertical relationship where an upstream [a downstream] firm is considered as a content provider [a retailer]. Three business models are proposed depending on who has the right to implement digital rights management (DRM): a vertically-integrated entity, an upstream, and a downstream. First, we analyze how different modes of control on DRM affect the optimal prices and the level of copy protection. The results are dependent upon the different control modes of DRM and the degree of opportunistic behavior responding to increasing piracy costs. Second, we analyze the effect of two types of piracy depending on distribution channels (non-digital versus digital). Strengthening intellectual property rights (IPR) protection results in a price hike for both cases, while we have opposite changes in quantities depending on the types of piracy.


>>> Contents Acknowledgments ix Introduction Rituals of Transmission, Fetishizing the Trace 1 1 Rituals 47 2 Fetishes 79 3 Signs 103 4 “Avatars Become /me” Depiction Dethrones Description 133 5 So Near, So Far, and Both at Once telefetishism anD rituals of Visibility 203 Afterword Digital Affectivity 261 Notes 267 Works Cited 287 Index 303

departure for research and applications aimed at compensating the deficits by means of media technology. The third project that differs from the other two by concentrating on autistic people becoming productive on their own terms, is the only one that attempts to do justice to the distinct structure of their affectivity and to draw far-reaching aesthetic and epistemic conclusions. Outlook The emergence of digital affect- and psychotechnologies might fundamentally change how affect regulation works on an individual as well as collective level. Affect regulation

basis. Thereby, a comprehensive view of digitalization in manufacturing is necessary, in other words a perspective that also includes business strategies as customization and value chain reorganization, and the role of unions and works councils. Moreover, a clear picture of digitalization as part of the neoliberal economy is necessary ( Cockayne 2016). Aoyama et al. (2011) stress that digitalization affects possession and title over resources, which is an emerging research field in economic geography. Powerful economic actors such as large companies and states

digitalization affects the working conditions not only for employees at lower hierarchical levels, but especially for employees at medium or higher hierarchical levels. An alternative way in which ICT may affect workplace organization is by promoting worker autonomy. To the extent that the usage of ICT increases the possibility to gain knowledge, we would expect it to increase the degree of worker autonomy. We examine the relationship between ICT, hierarchical status and worker autonomy in more depth in Table 4 . After adding control variables at the individual and


ACKNOWLEDGMENTS The research for this book started in the late nineties when I became interested in new Arabic writing and the effects of new media and communication tech- nologies on culture and politics in the region. When the Arab uprisings erupted in 2010, I was in the process of completing my first book, Trials of Arab Moder- nity. Once completed, I moved from the affects of modernity to digital affects, from the body of the disoriented Arab traveler in nineteenth- century Europe to Arab bodies making a scene and shaming dictatorial regimes in squares