Michael G. Elasmar
Abstract: Researchers have long been interested in measuring, describing, and pre-
dicting the motivations for consuming media content and the potential effects that
result from individuals’ exposure to mediated communication messages. With the
new generation of mediaeffects scholars in mind, this chapter first presents the reader
with a chronological list of seven classical mediaeffects theoretical frameworks. This
is followed by a contextual background and summary of the main
more quantitative studies of recent
decades actually added any new knowledge to this endless debate?
Part of the problem has been that the issue of mediaeffects is too often
posed in “either/or” terms. Statistical correlations between exposure to films
classified as violent by experimenters in a laboratory setting and subsequent
behavior deemed aggressive by the experimenters are said to prove that all or
a great percentage of children imitate what they see in the media. Cathar-
sis—the therapeutic or “drive reduction” effect of entertainment—has sup-
Amy B. Becker and Dietram A. Scheufele
31 Mediaeffects on political behavior
Abstract: This chapter reviews research on mediaeffects on political behavior. It
looks both at traditional activities of political participation and non-traditional
activities like opinion expression. The chapter discusses several models (e.g., SES,
Civic Voluntarism Model, and O-S-O-R models) in order to locate the impact of
media exposure and selected mediating variables (e.g., political talk, trust, effi-
cacy) on political behavior. Furthermore, it reflects on connections between
3.1 MediaEffects Research 2002: State of the Art
Over the course of time and tradition, mediaeffects research has developed
into a complex field of research which is marked by an enormous amount of
empirical research. The field can hardly be laid out in its entirety. The fol-
lowing chapter provides an overview of the evolution of mediaeffects re-
search, and the scientific problems, methods, and fundamental concepts
involved. It also takes a look at the cognitive effects which have recently
gained importance in mediaeffects research
Radiochim. Acta 91, 665–672 (2003)
by Oldenbourg Wissenschaftsverlag, München
Dimerization of Np(V) and mediaeffects in concentrated solutions
By A. C. Gregoire-Kappenstein1 , Ph. Moisy1,∗, G. Cote2 and P. Blanc1
1 Commissariat à l’Énergie Atomique (CEA-Valrhô), DRCP/SCPS BP 17171, F-30207 Bagnols-sur-Cèze Cedex, France
2 ENSCP Laboratoire d’Électrochimie et de Chimie Analytique (UMR CNRS-ENSCP 7575) 11 rue P. et M. Curie,
F-75231 Paris Cedex 05, France
(Received November 15, 2002; accepted in revised form February 13, 2003)
Np(V) dimerization / Neptunium
Redefining the situation: Extending dramaturgy
into a theory of social change and mediaeffects
Erving Goffman's examinations of social behavior are developed with
a wealth of minute detail, textured description, and insightful analysis.
They excite - and they ring true.
Yet although Goffman's work is widely appreciated and widely
assigned in undergraduate and graduate courses, there have been
surprisingly few extended adaptations or applications of his principles.
The reason for this, perhaps, is that in presenting a rich source of
which are genuinely embedded in economics and communication science.
Such a perspective shows that appealing to the self-regulating forces of the
market is nonsensical in a sector where market failure is the rule as opposed
to the exception. And when it comes to media competence of television
viewers, audience research and research on mediaeffects indicates that
expectations with respect to the advertising effectiveness of product place-
ment are unlikely to be met.
Keywords: market, media competence, mediaeffects, embedded advertis-
ing, audiovisual media services
exposed to priva-
tized contents. Moreover, effects of privatized stimuli are mediated by trust in
journalistic assessment, indicating a spiral of mistrust towards public institu-
Keywords: personalization, privatization, political trust, mediaeffects experi-
In (representative) democracies citizens confer their power to govern to politi-
cians. They do so trusting that their elected representatives will use this power
not only to their own benefit, but that they will keep voters’ interests in mind.
Miller and Listhaug (1990, p. 358) offer
conclusion that studies on framing effects are insufficiently
concerned with the more recent psychological constructs and theories. In
merely focusing on the activation of schemata, most studies ignore the more
elaborate types of framing-effects. Therefore, several empirical questions
remain unanswered and some methodical chances seem to be wasted.
Keywords: frame, framing, schema, cognition, mediaeffects
The concept of framing is considered to be one of the most prominent
features within the field of communication science; the same applies to
the concept of
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