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https://doi.org/10.1515/9783110481129-009 Carlos A. Scolari 9 Media Evolution Abstract: Since the emergence of the World Wide Web the media ecology has gone through deep transformations. While the broadcasting paradigm was displaced from its hegemonic position by the networking paradigm, the “old media species” are con- strained to compete with the “new” ones and must adapt to the new conditions of the media ecology. Never in the long history of Homo sapiens has our social-technological network gone through such an accelerated and unpredictable shift. In this

Online and print newspapers in Europe in 2003. Evolving towards complementarity RICHARD VAN DER WURFF, EDMUND LAUF, AUKSĖ BALČYTIENĖ, LEOPOLDINA FORTUNATI, SUSAN L. HOLMBERG, STEVE PAULUSSEN and RAMÓN SALAVERRÍA Abstract This article assesses online newspapers in Europe from a media evolution- ary perspective, ten years after the introduction of the World Wide Web. Comparing print and online front pages of 51 newspapers in 14 countries in 2003, we argue that online newspapers complement print newspapers in modest ways. Online, publishers put more emphasis on

Disconnecting over New Media

moved fast and sometimes broke things, Retrieved April 10, 2019, from https://www.wired.com/story/15-years-later-what-is-facebook/ Perić, M. (2019), Facebookov uzlet od 0 do 2,3 milijarde korisnika u 15 godina. Retrieved April 12, 2019 from https://www.ictbusiness.info/internet/infografika-facebookov-uzlet-od-0-do-2-3-milijarde-korisnika-u-15-godina Slatiel, S. (2015), Social Media Revolution: New Role of Consumers and Marketers. Retrieved April 20, 2019, from http://www.brandba.se/blog/2015/10/2/social-media-evolution-new-role-of-consumers-and-marketers https

Technologies, 10, 4, 73-91. Huntsberger, Michael 2008. ‘Create Once, Play Everywhere: Convergence Strategies for Public Radio in the U.S.’ Paper presented at the RIPE 2008, Mainz, Germany. Ibrus, Indrek 2013. ‘Evolutionary Dynamics of the Mobile Web’. - John Hartley, Axel Bruns, Jean Burgess (eds.), A Companion to New Media Dynamics. London: Blackwell, 277-289. Ibrus, Indrek 2014a. ‘Dialogic Control: Power in Media Evolution’. - International Journal of Cultural Studies, doi:10.1177/1367877914528117. Ibrus, Indrek 2014b. ‘Path Dependencies in Media Design: Evolutionary

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and its progressive realisation 42 When utopia meets dystopia: Behold the paradox 48 2. Communication ideals, communication woes 57 Tracing communication ideals 59 The importance of noise – and its repression 76 Part II –Where Angels Speak 3. The rise… and rise of media technology 87 Valuing myths 88 Tracing technology’s Geist 94 Myths of ideal communication in media evolution 102 4. Mobile communication dreams 125 Making communication mobile 127 Living the paradoxical dream 135 Improving perfection 157 Epilogue 163 Notes 169 References 187 Index 207 5

concept. For instance, written languages are new relative to verbal ones, as is printing relative to manuscripts, television relative to radio, Internet relative to television, and so on. It is difficult to adopt a relative concept to discuss a trend in media evolution. Importantly, new media have not taken the place of traditional media, but instead have been integrated with the former, continuing to serve human communication in a refined form. For example, print media news can be digitalized and represented on a screen where readers can comment on or forward it

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Contents Preface to Handbooks of Communication Science series   V Philip M. Napoli 1 Introduction   1 Part I: Intellectual Foundations Everette E. Dennis 2 Beginnings: Origins of Mediated Communication Research   11 Part II: Theoretical Perspectives Michael G. Elasmar 3 Media Effects   29 Sora Park 4 Media Usage   55 John Carey 5 Media Technology Adoption   71 James G. Webster 6 Audience Behavior   91 Kim Christian Schrøder 7 Audience Reception   105 Jill A. Edy 8 Content Creation   129 Carlos A. Scolari 9 Media Evolution   149 Part III: Methodological

-reaching repercussions on media assessment and media accountability. It means that not only the journalistic and informative media programming, but also the info- tainment programming (to use a collective term), need to be considered subject of media assessment and accountability. Infotainment program- ming, instead of being ridiculed and its ‘consumers’ being blamed, should be taken seriously. A media assessment and accountability ap- proach that does take the recent media evolution and the social experi- ence of viewers/readers into account, can no longer allow itself to ex- clude