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, no. 3 (1977): 231–59. 25 D. Kahneman, Thinking, Fast and Slow (New York: Anchor, 2013), 31. 26 Gervais and Norenzayan ran a study a few years back showing that “mentally lazy” thinkers are more likely to believe in religion; see R.D. Fields, “Religion and Reason,” Psychology Today, 26 April 2012, https:// -and-reason. And, not surprisingly, the same results have been observed in voting behaviours. See C.Y. Olivola and A. Todorov, “Elected in 100 Milliseconds,” Journal of Nonverbal Behavior 34 (2010

the transcontinen- tal route. The reasons for this have already been suggested, and it gathered force as the use of air travel became more widespread. Maintaining electoral support is obviously a high priority for any Canadian government. The upwardly mobile middle class of the major cities were the most rapidly growing part of the elector- ate and the most changeable and unpredictable in their voting behaviour. Govern- ment funding for the Consumers' Association of Canada, which became a lobby for more competition in the air, was one response to this fact

economy, and volatile in their voting behaviour. The Liberals, as anticipated, lost the 1979 election but the new Progressive Conser- vative government declined so rapidly in popularity that it too was ousted, less than a year later. Returned with a convincing majority in 1980, the Liberals pro- ceeded to dissipate their renewed popularity so rapidly that by 1982 a large major- ity of the electorate wished to see them removed from office. This continued to be the case for most of the time until their actual departure in 1984. In these circum- stances the farther