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presents results from a study of public views of biodiversity, with reference to a specific forest in southwestern Ontario. Public views of biodiversity, like those of any complex environmen- tal issue, are shaped by conceptual models and values that help people make sense of their relationship to nature. These models and values influence human attitudes and behaviour (including recreational activities and purchasing and voting behaviour) that affect biodiversi- ty. The public appears to identify most readily with an anthropocen- tric, utilitarian view of biodiversity