that where economic unrest develops in a capitalist society
which is at the same time strongly Roman Catholic, proposals for
1 In a short . study made some years ago of Canadian federal politics between
1935 and 1949 the writer arrived at somewhat similar conclusions concerning the
importance of non-economic factors in votingbehaviour. See Herbert F. Quinn,
"The Role of the Liberal Party in Recent Canadian Politics," Political Science
Quarterly, LXVIII, ( Sept., 1953 ), 396-418.
2It is estimated that in the British election of 1951 the Conservative party
. There is some truth in the view that it could never have
replaced the Liberal party, which was firmly anchored in the
centre of Canadian politics, ever ready to adopt planks for its
platform that seemed likely to appeal, whatever their source. One
external factor that contributed to the failure of the ccF was the
shift leftward taken by the Liberal party in the forties. Equally
significant are those explanations which are based on the atti-
tudes and votingbehaviour of the Canadian electorate - what
little is known about them. The effect of opposition
on a campaign to 'Keep Things Moving in the New Saskatchewan'
and a promise that recent prosperity was 'only the beginning. '41
39 This information is drawn from Sanford Silverstein , 'Occupational Class and VotingBehavior,' in Lipset, Agrarian Socialism , Part 2, chap. 5; David E. Smith, 'Questionnaire
Response, Voter Turnout and Party Support,' in John C. Courtney, ed. , Voting in
Canada , chap. 1 1, and Courtney and Smith, 'Voting in a Provincial General Election and a
Federal By-Election,' pp. 338-53
40 Saskatchewan's new status was the result of a new
.G. McLean , 29 June 1948
33 For a discussion of patterns of electoral support for the CCF after 1944, see Sanford
Silverstein , 'Occupational Class and VotingBehavior: Electoral Support ofa Left-Wing
Protest Movement in a Period of Prosperity, ' in Lipset , Agrarian Socialism , part 2,
Politics of opposition 261
before. There had been no Liberal breakthrough and no crucial defection
from the ranks of CCF supporters.
The election had reaffirmed the Liberals' position as the opposition
party in Saskatchewan. In the calm, anti-climactic atmosphere
radio hire and other publicity as our major items of expense?
Speed the day!' JLR, v. 12, Macdonald to Ralston, 12 Dec. 1932
3 For a recent empirical investigation of the effects of advertising on votingbehaviour in Quebec, see Kristian S. Palda, 'Does Advertising Influence Votes?
An Analysis of the 1966 and 1970 Quebec Elections,' Canadian Journal of
Political Science, VI, 4 (Dec. 1973), pp. 638-53. Palda concludes that there is
indeed a relationship between advertising and voting. A recent American study
of the effects of television advertising in the 1972