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The Liberal Party in Saskatchewn 1905–71
Series: Heritage

that where economic unrest develops in a capitalist society which is at the same time strongly Roman Catholic, proposals for 1 In a short . study made some years ago of Canadian federal politics between 1935 and 1949 the writer arrived at somewhat similar conclusions concerning the importance of non-economic factors in voting behaviour. See Herbert F. Quinn, "The Role of the Liberal Party in Recent Canadian Politics," Political Science Quarterly, LXVIII, ( Sept., 1953 ), 396-418. 2It is estimated that in the British election of 1951 the Conservative party

. There is some truth in the view that it could never have replaced the Liberal party, which was firmly anchored in the centre of Canadian politics, ever ready to adopt planks for its platform that seemed likely to appeal, whatever their source. One external factor that contributed to the failure of the ccF was the shift leftward taken by the Liberal party in the forties. Equally significant are those explanations which are based on the atti- tudes and voting behaviour of the Canadian electorate - what little is known about them. The effect of opposition

on a campaign to 'Keep Things Moving in the New Saskatchewan' and a promise that recent prosperity was 'only the beginning. '41 39 This information is drawn from Sanford Silverstein , 'Occupational Class and Voting Behavior,' in Lipset, Agrarian Socialism , Part 2, chap. 5; David E. Smith, 'Questionnaire Response, Voter Turnout and Party Support,' in John C. Courtney, ed. , Voting in Canada , chap. 1 1, and Courtney and Smith, 'Voting in a Provincial General Election and a Federal By-Election,' pp. 338-53 40 Saskatchewan's new status was the result of a new

.G. McLean , 29 June 1948 33 For a discussion of patterns of electoral support for the CCF after 1944, see Sanford Silverstein , 'Occupational Class and Voting Behavior: Electoral Support ofa Left-Wing Protest Movement in a Period of Prosperity, ' in Lipset , Agrarian Socialism , part 2, chap. 5. Politics of opposition 261 before. There had been no Liberal breakthrough and no crucial defection from the ranks of CCF supporters. The election had reaffirmed the Liberals' position as the opposition party in Saskatchewan. In the calm, anti-climactic atmosphere

radio hire and other publicity as our major items of expense? Speed the day!' JLR, v. 12, Macdonald to Ralston, 12 Dec. 1932 3 For a recent empirical investigation of the effects of advertising on voting behaviour in Quebec, see Kristian S. Palda, 'Does Advertising Influence Votes? An Analysis of the 1966 and 1970 Quebec Elections,' Canadian Journal of Political Science, VI, 4 (Dec. 1973), pp. 638-53. Palda concludes that there is indeed a relationship between advertising and voting. A recent American study of the effects of television advertising in the 1972