The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.
Marcel Danesi is the director of and a professor in the Program in Semiotics and Communication Theory at Victoria College, University of Toronto.
‘What makes this encyclopedia different than others of similar content is the editor Danesi’s underlying thematic vision of semiotics by way of uniting entries with common theories of meaning – a vision exceptionally operationalized from my perspective.’
‘Students seeking a foothold in media and communication studies will find trustworthy guidance here. A solid purchase for libraries supporting undergraduates.’