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Polling and Public Opinion

A Canadian Perspective

Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will.

Author Information

ButlerPeter Marshall :

Peter M. Butler is an associate professor in the Department of Sociology and Social Anthropology at Dalhousie University, and has worked as a research consultant with national public opinion research firms.

Audience: College/higher education;Professional and scholarly;